Considerable efforts have been devoted to the design of silicon-containing π-conjugated materials for the applications in optoelectronic devices and fluorescent bioimaging, however, the synthesis and spectroscopic tuning of germanium (Ge)-conjugated systems are challenging because of the paucity of synthetically useful methods. Herein, we report a simple and effective method of lithium naphthalenide-induced intramolecular cyclization to construct architecturally diverse Ge-containing π-conjugated molecules, including benzogermoles and their ladder-type derivatives, with high yields of up to 92%. The photophysical properties of these molecules could be finely controlled by the introduction of electron-donating or electron-withdrawing substituents, and intense luminescence covering from deep-blue to red regions in the solid state was observed.A quantitative model based on Hammett constant against luminescence wavelength showed a good linear correlation, allowing us to reliably predict and design luminescent materials with the specific properties for applications. Notably, Ge-bridged ladder-type derivatives exhibited high photoluminescence and efficient