Geotargeted Alerts and Warnings

Abstract

Recent technological advances have made it possible to deliver geotargeted alert and warning messages to mobile devices. In the context of risk communication alerts and warnings, geotargeting refers to efforts to transmit risk communication messages only to those individuals physically located within the geographic area at risk. How this new technology may influence the manner in which people receive and respond to public warnings bears on the further development of risk communication theory and also on emerging warning practice.