Geospatial Analysis of Sarajevo's Tourism Planning: Unveiling Contemporary Trends and Features

Abstract

This study critically examines the pivotal role of tourism planning in Sarajevo's economic development, emphasizing the challenges that arise from the failure to implement the tourism plans, which is attributed to various political shifts, evolving tourism market trends, and a number of contextual factors. The research employs a mixed-methods approach to the exploration of the current tourism situation in Sarajevo. A geospatial analysis that was made to explore the tourism plaining in this city reveals its strengths and weaknesses, including tax evasion and inconsistent categorization of tourism facilities. Recommendations center on collaborative efforts among authorities, legal entities, and stakeholders. The study deals with infrastructure dynamics, highlighting the dominance of hotels and the pronounced role of international tourists. Conclusively, the research advocates for a sustainable and interdisciplinary approach to tourism planning aligned with broader development plans, emphasizing the balance among visitors, residents, and the tourism sector in order to safeguard and improve Sarajevo's tourism potentials.