“…Academics, policy-makers and businesses have long been interested in rural marketing of consumer products and the business opportunities that it offers (Rao, 1973: M77). Much research has also explored the geospatial arrangements of haats (Dey et al, 2017; Dnyaneshwar, 2017; Jadhav, 2022; Roy & Basu, 2010; Surwase & Zodage, 2017; Vilas & Phule, 2022; Webber & Symanski, 1973). However, as such rural haats have become increasingly integrated into wider social and economic networks, there has been much social change and economic development.…”