Geomarketing Techniques to Locate Retail Companies in Regulated Markets

Chacón-García, Jorge

doi:10.1016/j.ausmj.2017.06.001

Cited by 13 publications

(8 citation statements)

References 40 publications

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“…Research into site selection for retail is not uncommon, however, research into location decision-making of banks is relatively rare (see Aversa et al, 2022b). More narrowly, there is a host of site selection research that has employed Analytical Hierarchy Process (AHP) and Multicriteria Decision-Making Analysis (Akalin et al 2013;Chacón-García, J. 2017).…”

Section: Research Objectives and Approachmentioning

confidence: 99%

TD Bank Site Selection Using a Multi-criteria Decision Approach

Batth

2024

Preprint

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<p>This study uses Geographical Information Systems (GIS)and Analytical Hierarchy Process (AHP) to find suitable locations to open new TD bank branches in the City of Toronto. While there are transitions within the banking sector towards digital/online consumer channels, physical locations still play an important role. As with other sectors, site selection is an important in ensuring a suitable location is chose that matches the needs of the business (in this case banks). The AHP process, drawing on expert opinions (i.e., expert surveys based on the Saaty scale), provides a robust and structured approach to evaluate all areas in Toronto at the dissemination area level. The research was able to determine three dissemination areas in Toronto which were deemed to be optimal for opening a new TD bank. Furthermore, this research was able to provide a deep analysis on why Toronto (the former municipality) was considered to be the best choice for site selection.</p>

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Section: Research Objectives and Approachmentioning

confidence: 99%

TD Bank Site Selection Using a Multi-criteria Decision Approach

Batth

2024

Preprint

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“…“Retail marketing” is another aspect that has received moderate interest throughout the years (Kennedy et al, 2016; McNeill & Snowdon, 2019). There were more studies around retailing context in 2017 and 2018 (Chacón-García, 2017; Pornpitakpan et al, 2017).…”

Section: Topic Modelingmentioning

confidence: 99%

Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal

Quach

Ngo

2022

Australasian Marketing Journal

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This article reviews papers published in the Australasian Marketing Journal (AMJ) from 2015 to 2022 (Issue 2). About 276 papers were considered in our analysis. Adopting text mining, we reveal the key terms associated with research published in AMJ over the last 6 years. We employ a topic modeling procedure to find 15 topics that have been featured in the Journal and to depict the trends in topics over time. For example, in 2021 and 2022, there has been a big increase in “Digital,” “Artificial Intelligence,” “Sustainability,” “Online Engagement,” and “Purchase Intention” topics, in line with the AMJ’s desire to capture the current industry and academic trends. A citation analysis shows the growth of articles and citations of papers published in AMJ and reveals some of the most cited papers. It is demonstrated that methodological articles are more likely to receive a high number of citations. We conclude by suggesting emerging topics and future research directions.

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“…There have been a number of studies focusing on retail location decision-making practices [1,2,3,4,5,6,7,8,9,10,11,12,13,14,15]. Specifically, the research domain has focused on data visualization (e.g., customer mapping), site selection, sales forecasting, trade area analysis and, more broadly, location portfolio management.…”

Section: Introductionmentioning

confidence: 99%

Introduction to the Minitrack on Computing Education

Dantas,

Oliveira

2024

Proceedings of the Annual Hawaii International Conference on System Sciences

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The unprecedented growth of big data has provided opportunities for the enhancement of retail location decision-making (RLDM) activities. Through a survey of Canadian retail location decision makers, this study examines the current state and progress in: (1) the type and scale of location decisions that retail firms undertake; and (2) the availability and use of geospatial big data and analytics within the decision-making process. The study finds significant increases in the usage of geospatial big data and analytics within corporate location planning. RLDM approaches have expanded to include new data sources, such as social media and mobile location data. With technology redefining consumption behaviours, the retail sector is looking to better understand how best to serve consumers in a market experiencing significant changes to the ways consumers shop. With granular level data being integrated into RLDM a skills gap is emerging in terms of handling and analyzing geospatial big data.

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Geomarketing Techniques to Locate Retail Companies in Regulated Markets

Cited by 13 publications

References 40 publications

TD Bank Site Selection Using a Multi-criteria Decision Approach

TD Bank Site Selection Using a Multi-criteria Decision Approach

Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal

Introduction to the Minitrack on Computing Education

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