Geography of craft breweries in Central Europe: Location factors and the spatial dependence effect

Wojtyra, Bartosz; Kossowski, Tomasz; Březinová, Monika; Savov, Radovan; Lančarič, Drahoslav

doi:10.1016/j.apgeog.2020.102325

Cited by 30 publications

(26 citation statements)

References 44 publications

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“…The presented results are in compliance with former studies [9,27,[30][31][32][37][38][39][40][41], which identified and described similar factors influencing the expansion of craft beer in different countries, however, there are differences because of the diverse history of the countries, levels of income, regional differences, a tradition of drinking beer and its substitutes. Thanks to the gained data we have identified some of the reasons that influence the expansion of craft beer in the Czech Republic as stated above.…”

Section: Discussionsupporting

confidence: 91%

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Březinová

2021

Sustainability

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The goal of this article is to evaluate the evolution of the brewing industry in the Czech Republic with an emphasis on the phenomenon of craft-brewery development. It deals with the influence of globalization on the structure of the Czech beer market and the rise of craft-breweries between 2000 and 2019. The main outputs come from research where a representative sample of 48 craft breweries was questioned from the Czech Republic. The result is the identification of the main factors influencing the increase of craft-breweries (legislation changes enabling entrepreneurship, increase of purchasing power of consumers, increase in demand for different beer styles, craft beers and specials, change of consumer behavior) but also the challenges that prevent their further expansion (lack of qualified brewers, complicated administration). The main motive for founding a craft brewery is an effort to improve beer culture in the Czech Republic and the ever-increasing demand for diversified beer (as opposed to the demand for the so-called euro-beers) and a good business opportunity stemming from this, which has been attracting more and more investors into this field.

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Section: Discussionsupporting

confidence: 91%

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Březinová

2021

Sustainability

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“…Large breweries are alert to disruptive business models in the CB sector to define contention strategies and invest in new technology, raising new barriers and making acquisitions to control the craft market (D'Aveni, 2002; Hart, 2018). Wojtyra et al (2020) explored the location of microbreweries in the Czech Republic, Poland and Slovakia, three countries from Central Europe. They found that craft brewers cluster in Central Europe because of income and general well-being, education level, economic activity and creativity, the age of the population and the distance from cities.…”

Section: Analysis Of the Resultsmentioning

confidence: 99%

Craft beer – a systematic literature review and research agenda

Nave

Duarte

Rodrigues

et al. 2021

IJWBR

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Purpose In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Design/methodology/approach Based on the data from Scopus, Web of Science and a set of articles not indexed to these databases until June 2021, a total of 132 articles were included for analysis, using bibliometric and content analysis techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications addressing CB have grown significantly from 2015 onwards and are dispersed across many journals, with none assuming a clear leadership. Quantitative approaches account for more than half of publications. Research limitations/implications This study is a useful guide for academics intending to develop studies with CB. It provides a framework to structure future research by identifying existing literature clusters and proposes several research propositions. Practical implications The findings from this study are useful for CB companies to get an overview of the main issues affecting the CB industry and market to be able to adapt their strategies and stay aligned with market tendencies in the four main clusters identified. Originality/value This is the first systematic review of CB. Therefore, it provides a significant contribution to frame and strengthening the literature on CB and serves as a reference for future research. Based on the content analysis and cluster identification, the findings portray the status of current research. Accordingly, a set of research opportunities are offered.

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“…The location of craft breweries is usually related to several factors. Wojtyra et al [41] summarise them, suggesting that these factors are different for large industrial breweries and microbreweries. In both cases, the raw material base can be an essential question, such as good-quality water, hops, or malt.…”

Section: Hypothesis 3 (H3)mentioning

confidence: 99%

What Are the Reasons Behind the Economic Performance of the Hungarian Beer Industry? The Case of the Hungarian Microbreweries

2021

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In terms of absolute alcohol consumption and total quantity consumed, beer is the most consumed alcoholic beverage in Hungary. The Hungarian beer industry is highly concentrated, the three largest, foreign-owned companies ruled the market for almost 90% of total turnover in 2009–2017. The study investigates the factors influencing the Hungarian beer industry’s economic performance, special attention given to the microbreweries. The analysis applied panel-data linear models for the period of 2009–2017. The financial performance of breweries is represented by companies’ turnover, Earnings Before Interest and Taxes (EBIT) and profit along with explanatory variables of the age of brewery, Social Media activity, geographical location, direct sales, and impact of tax reduction. Breweries with direct sales channels reached significantly higher sales, EBIT and profit. Breweries situated in or close to the capital are the most profitable due to the higher demand for high-quality beer, in contrast, the distance from the capital had a negative impact on the firms’ performance. The Social Media activity–often used as the only promotion channel for the microbrewery–positively impacts the brewery’s profitability. Finally, tax reduction for small breweries introduced in 2012 had the most significant positive influence on the industry.

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Geography of craft breweries in Central Europe: Location factors and the spatial dependence effect

Cited by 30 publications

References 44 publications

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Beer Industry in the Czech Republic: Reasons for Founding a Craft Brewery

Craft beer – a systematic literature review and research agenda

What Are the Reasons Behind the Economic Performance of the Hungarian Beer Industry? The Case of the Hungarian Microbreweries

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