Geographical indications as a brand strategy: A literal review
Dharmojirao TY,
TS Devaraja
Abstract:Geographical indications (GIs) are intellectual property rights that identify a product's geographical origin and ensure product quality and brand development for indigenous products. They help indigenous producers build brand value, boost livelihoods, and attract consumers who value regional product characteristics. GIs can drive price premiums and create price-premium transmission dynamics between markets by representing manufacturers' common reputation. Indigenous producers can identify with geographical in… Show more
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