Geographic export diversification: Determinants and their link with export performance

Abstract

This study examines company-specific factors that may help explain the choice of an exportmarket strategy and explores how the selected export strategy contributes to explaining company's export performance (XP). Concentrating on a specific area within a broad spectrum of export behavior analysis has enabled us to examine these factors in greater depth. The results of our research, which was carried out using a sample comprising Spanish exporting companies, show a firm's size, a firm's age, and a firm's greater foreign ownership in its share capital are all determining factors for adopting a strategy geared to export-market diversification. A greater level of investment in R&D and greater international commitment are also important in this regard. We suggest reinforcing these two factors because there is evidence of a better XP among firms that have a wider range of foreign markets.

Revisiting the ‘concentration vs spreading debate’: perceived risk and strategic flexibility in decision-making following an unanticipated environmental market disruption

“…The investigation by Piercy (1981) featured the notion of concentration versus spreading in the context of export markets, as did a body of subsequent studies (Katsikeas & Leonidou, 1996;2002;Mas et al, 2006;Cos et al, 2018). In contrast, this current investigation moves away from simply the geographic market context and within its 'research boundary' (as per Stake, 1995), consideration features product-market strategies more broadly among regional New Zealand wine producers following a major environmental market disruption.…”

Export diversification in conditions of globalization: a comparative analysis of Azerbaijan, Kazakhstan and Russia

“…The export of a country is one of the main indicators of its economy, which partially determines its specialization in the world division of labor and shows its importance for both partners and competitors [14]. The export dynamics of the Caspian countries is approximately identical: in 1990-1999, exports were just getting better and the countries began to get out of the crisis caused by the collapse of the Soviet Union; 2000-2004 saw a rapid growth in production and a rapid rise in oil prices; from 2005 to the present, exports have acquired modern features and have stabilized.…”

The role of intellectual capital and service agility in banking service provision: the perspective of Brazilian export companies

“…, 2016). Company size is a critical variable in the adoption of an export strategy (Cos et al. , 2019).…”

“…The company's size has been shown to influence both the propensity to export (Li et al, 2021) and value creation through intellectual capital (Dzenopoljac et al, 2016). Company size is a critical variable in the adoption of an export strategy (Cos et al, 2019). Ruzzier and Ruzzier (2015) showed that organizational and human resources and the number of company employees were positively and significantly related to internationalization activities.…”