This article addresses the question of what the future directions and emphases of the research in the earth science education field ought to be. During the past 30 years, Earth science education research has established a solid theoretical foundation, as well as practical strategies and techniques, for a meaningful teaching of earth science from K-12. However, the quality of this research, and the growing need for knowledge in Earth science, have done little to improve the low profile of ESE in schools worldwide. The article posits that narrowing this disturbing gap between the educational potential of Earth science and its low profile in schools requires a holistic agenda. Such an agenda will encompass the deepening of existing research of the Earth systems approach in areas like the development of environmental insight better understanding the learning process as an embedded human instinct, which will hopefully contribute to changing the current essentialism-based teaching culture. However, it will also include new avenues of research focused on changing the attitudes of geoscientists towards their role in society and the adoption of geoethical values.