“…Due to its dynamism, genre creates opportunities for text analysis where emerging new genres can be gathered. For instance, studies have examined different forms of digital genres on firm-generated advertisements (Shi & Wan, 2021), negative online reviews (Wang, 2021), marketing emails (McVeigh, 2020), university recruitment posts (Feng, 2019), educational podcasts (Drew, 2017), university website homepages (Zhang, 2017), disclosure policy (Koskela, 2017), and YouTube tutorials (Bhatia, 2018) to name a few. What these genres have in common is each has its communicative purposes that seek to achieve a certain goal through the rhetorical moves performed by members of the community in a web-mediated medium.…”