“…Tackling Maltin’s challenge, Hal Erickson (2005) and David Perlmutter (2014) offered dedicated, book-length analyses of television cartoons from the 1950s through the present, while recent studies by Maureen Furniss (2016), Giannalberto Bendazzi (2017), and Dan Bashara (2019) pursue synthetic approaches that trace industrial and stylistic transformations across both large and small screens, and place them in the context of broader shifts in modern art and design. Scholars within the neighboring field of television studies (Gray, 2006; Mittell, 2004) have shown a similar concern with animation’s broader cultural and creative contexts, while attention in both fields has expanded beyond series-level productions to include interstitial matter ranging from title art to commercial advertisements (Cook and Thompson, 2019; Spigel, 2008, 2016). Applying this contextualist, cross-media approach to our analysis of Vallée’s operations, we document his growing efforts to recruit animation workers originally trained in the theatrical sector and show their contributions to production work ranging from photography on Vallée’s early songfilms to title illustrations and cartoon commercials for live action productions, as well as full-length ‘telecomics’ series that constituted some of the first made-for-television cartoons.…”