As one of the transcription factors only found in plants, the growth regulating factor (GRF) gene family has been reported in some plant species, but information on this gene family in strawberries remains unclear. Here, Fragaria vesca GRF (FvGRF) genes were systematically studied, including chromosomal location, gene structure, conserved motif, phylogenetic, expression profiling, post-transcriptional regulation, and functional analyses. The identified 10 FvGRFs were phylogenetically classified into two groups and five subgroups. Of these, nine FvGRFs were distributed on the five chromosomes, while FvGRF2 was located on the scf0512956. Motifs 2 and 1 corresponding to QLQ and WRC domains existed in all the FvGRF proteins. FvGRFs showed different expression patterns based on RT-qPCR analyses, for example, FvGRF1, FvGRF3, FvGRF6 and FvGRF8 were predominantly expressed in buds and blooming flowers, FvGRF4 and FvGRF5 were mainly expressed in young leaves, indicating that the roles of these genes are diverse and redundant in strawberry growth and development. Furthermore, FvGRF2 and FvGRF8 were experimentally validated to be the targets of strawberry miR396, suggesting the significance and conservation of miR396 in post-transcriptional regulation of FvGRFs. These results provide fundamental knowledge for further functional analyses of FvGRFs in strawberries. © 2021 Friends Science Publishers