Abstract-Plasma fibrinogen is a major risk factor for coronary heart disease, stroke, and peripheral artery disease. There is evidence that genetic variation in the -fibrinogen gene contributes to the rate of synthesis of fibrinogen, but the molecular mechanism underlying the genetic heritability of the plasma fibrinogen concentration is largely unknown. We evaluated the physiological roles of 5 common nucleotide substitutions in the promoter region of the -fibrinogen gene at positions Ϫ148, Ϫ249, Ϫ455, Ϫ854, and Ϫ993 from the transcriptional start site. Electrophoretic mobility shift assays revealed distinct differences in the binding characteristics of nuclear proteins between wild-type and mutant fragments of both the Ϫ455G/A and Ϫ854G/A polymorphisms, whereas no clear differences were observed for the Ϫ148C/T, Ϫ249C/T, and Ϫ993C/T sites. Transfection studies in HepG2 cells showed increased basal rates of transcription for both the G-to-A substitution at position Ϫ455 (ϩ50%, PϽ0.05) and the G-to-A substitution at Ϫ854 (ϩ51%, PϽ0.05). Additional transfection studies using proximal promoter constructs confirmed that both the Ϫ455A and Ϫ854A alleles independently enhance the basal rate of transcription of the -fibrinogen gene. The rare alleles of the nonrelated Ϫ455G/A and Ϫ854G/A polymorphisms were also associated with significantly increased plasma fibrinogen levels in healthy middle-aged men. Overall, the 2 polymorphisms together explained Ϸ11% of the variation in plasma fibrinogen concentration. It is concluded that the Ϫ455G/A and Ϫ854G/A polymorphisms of the -fibrinogen gene are physiologically relevant mutations with a significant impact on the plasma fibrinogen concentration.