2018
DOI: 10.25073/2525-2445/vnufs.4324
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Generic Structure Potential of the English Introductory Pages of Institution Websites in Vietnam

Abstract: Nowadays, websites are an indispensible means for the purposes of information, administration and promotion. To address a variety of audience with different access purposes, of different age groups, and from different countries and background, websites are designed as a kind of multimodal text with the combination of language, signs, audio and visual components, and presentation effects. In such a globalization era, most websites are bilingual, trilingual, or even multi-lingual. In this paper, attempts are mad… Show more

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