Generative Visual Identity System

Andrzejczak, Jarosław; Glinka, Kinga

doi:10.1007/978-3-319-10383-9_18

Cited by 2 publications

(1 citation statement)

References 5 publications

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“…For example, Dataveyes' VI originates from the live relations between its staff members and is set in motion by their activity data (Figure 1), and Nordkyn's VI, which logo reflects the data received by a feed of Norwegian weather statistics, changes real-time when the direction of the wind or the temperature change (Figure 2). Thus, logos relying on generative systems and based on input data can be understood as a form of information visualisation (Andrzejczak & Glinka, 2015).…”

Section: Dynamic Visual Identitiesmentioning

confidence: 99%

Smart logos: a user’s dashboard for the visualisation of meaningful brand experience data

Lélis

2021

InfoDesign

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Logos have long been transporting the brand promise, which is confirmed by the carefully defined experiences the audiences have with brands. However, the new paradigms of interaction brought by social media, machine learning and big data have been shifting the power to the audiences, who are increasingly demanding less massified content and more hyper-personalised experiences. Brands have been adapting with flexible approaches, some of them made visible through their dynamic visual identities in which the logos transmogrify in some of their components, rather than being consistently static. In this research, the possibility of dynamic logos becoming smart logos — through which the brands’ audiences/users can define their experiences by visualising personally meaningful brand-related data — is explored. Five creative workshops with users from three university campuses based in the United Kingdom were organised. The created outputs were analysed, and they evidence what is both considered meaningful content and the most natural logo variation mechanisms for data to be displayed and consumed. Finally, a heuristic to support the design of smart logos is proposed and the conceptual model that underpins it and that allows answering the research question is presented.

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Section: Dynamic Visual Identitiesmentioning

confidence: 99%

Smart logos: a user’s dashboard for the visualisation of meaningful brand experience data

Lélis

2021

InfoDesign

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An Attempt to Examine Digital Native and Digital Immigrant Macau Graphic Designers' Perceptions of Adopting Generative Design

Lau¹,

Caires²

2022

International Journal of Creative Interfaces and Computer Graphics

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The manifestation of generating digital visuals through an algorithm is gaining worldwide attention in the graphic design industry. It is a new form of computing that visualizes data input by the designer or collected in the physical environment and turns them into artwork. The generative design of ‘Macau Design Award 2019' was the first of its kind being adopted locally. This key visual design received mixed feedback in the field. There is concern that erroneous perceptions of such a new way of designing could detach Macau from the global design trend. The purpose of this paper, in the form of an exploratory case study combined with a survey, is to understand local graphic designers' perspectives of generative design. The authors want to examine how digital native and digital immigrant designers perceive the phenomenon and their degree of acceptance. The data were obtained through an online questionnaire shared with the Macau Designers Association members. UTAUT2 model was employed to analyse the main obstacles to their attitudes towards adopting generative design in their artwork.

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Generative Visual Identity System

Cited by 2 publications

References 5 publications

Smart logos: a user’s dashboard for the visualisation of meaningful brand experience data

Smart logos: a user’s dashboard for the visualisation of meaningful brand experience data

An Attempt to Examine Digital Native and Digital Immigrant Macau Graphic Designers' Perceptions of Adopting Generative Design

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