“…We adopted a partial set of GTM procedures, strictly for structuring and analysing our empirical material from the two case studies, in order to offer a rich description of the observed phenomena (Wiesche et al , 2017). We adopted Charmaz's Constructivist Grounded Theory Method (GTM) procedures for coding (Charmaz, 2006), which allowed us to use existing theories from the literature of virtual teams and the concept of perceived proximity as the “springboard” for inductive theorising (Zamani and Pouloudi, 2020, p. 12), while coding close to our data and remaining open to any emerging concepts. We used the theoretical components of perceived proximity (communication, identification) and theories such as Kolb's flow and connectivity (Kolb, 2008; Kolb et al , 2008) as sensitising devices to query our material in relation to what quality communication or increased identification may mean and how they can be achieved, having already established that Team A experiences perceived proximity, whereas Team B does not.…”