Generation Zalpha facing emotional investments

Abstract

Purpose: In the article the author presents the results of research into the subjective assessment of knowledge about investments and examples of emotional investing and investment choices of young people. The author tries to predict the directions of development and trends in the field of emotional investments. The main goal was to establish how emotional investments are perceived by young people in comparison to other age groups. Methodology: The article uses a critical analysis of the literature, the method of a diagnostic survey and the method of statistical inference. Findings: Most people describe their knowledge about investments as average. Most respondents indicated that an emotional investment means being involved in their own development. The smallest percentage of respondents described jewellery as an emotional investment. There is a statistically significant correlation between the perception of emotional investments and the gender of the respondents, education and the source of income. There are significant differences in the distribution of spare financial resources between Generation Zalpha and the rest of the population. Value: This paper shows the approach of the young generation to investment. Do young people choose to "have" or "be"? What do young people understand by investing? And what it means for young people to invest in themselves. Paper allows young people to guess investment thoughts. It also allows you to try to define the direction of development and interests in the future. Paper is also a great inspiration for further research. Keywords: household; personal finance; financial decisions; emotional investments. Category of the paper: market research or surveys, empirical, scientific.