Generation Z Travel Behaviour and Changes in Travel MicroTrends

Abstract

Travel behaviour will drive a trend in the tourism industry. Microtrends are fast-moving trends that impact destinations, hotels, attractions, and other businesses in the travel industry. Travel behaviour changes based on several factors; one of these factors is generation. These changes will occur as Gen Z travel patterns continue to evolve. This study aims to answer the characteristics, travel behaviour, and how the travel microtrends of Gen Z in Bali shape the present and future. The research method used qualitative with an exploratory study approach. Literature reviews, observations, and interviews are used to collect data. This study found that Gen Z will prioritise health factors, both environmental and mental health in the future. The study also found that Gen Z favours sustainable accommodation.

Factors Influencing the Digital Tourism Marketing of Generation Z Tourists "Applied to the Egyptian Tourist Destination"

“…When the Covid-19 Pandemic broke out, Generation Z tourists were the chief beneficiaries who visited tourist destinations through websites that offered the virtual tourism experience (Bilińska et al, 2023). According to Chang et al (2023), Agustina & Astari (2022), Damanik et al (2022), andBaltescu (2019), the chief factors that stimulate Generation Z tourists to travel to a certain destination are: a-The availability of tourism-related electronic websites and social media platforms to look up information about tourism, travel and holidays, share experiences of travel and holidays, ameliorate the visited destinations' repute, propagate facts about destinations, obtain and give thoughts on destinations. b-The availability of internet websites and online travel agencies instead of traditional methods for making holiday reservations.…”