2023
DOI: 10.46367/iqtishaduna.v12i2.1567
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Generation Z’s Interest In Using Online Shop Applications From User Interface And Usability Factors

Imamsyah Imamsyah,
Nurbaiti Nurbaiti,
Budi Dharma

Abstract: This research aims to analyze and show the influence of user interface and usability on interest in using the Shopee application among Generation Z in Medan City and its surroundings. This type of research uses a quantitative approach. The population of this research is all Generation Z users of the Shopee application in Medan City, an unknown number. The sampling technique uses random sampling. The sample was measured using the Lemeshow formula, and a sample of 97 respondents was obtained. Data sources use pr… Show more

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