Generation Z Repurchase Intention in Indonesia E-Commerce: E-Wom Moderation and Customer Trust Mediation
Ikas Miran,
Suhermin Suhermin
Abstract:This study aims to analyze the effect of e-service quality on customer trust and repurchase intention, customer trust on repurchase intention, mediation of customer trust in e-service quality on repurchase intention and the effect of e-service quality on moderated customer trust by e-WOM on e-commerce in Indonesia. This research is quantitative research by distributing questionnaires to respondents. The population in this study are Generation Z e-commerce customers in Indonesia. The sample selection method use… Show more
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