2023
DOI: 10.6007/ijarbss/v13-i5/16909
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Generation Z Behavioral Intentions towards Social Entrepreneurship

Djasriza Jasin,
Simranpreet Kaur Hansaram @ Rammilah Hansaram,
Kim Loy Chong

Abstract: This paper aims to explore the factors that contribute to Generation Z intention to act and become social entrepreneurs. Generation Z is the unit of analysis because they are the future largest contributors to a country's economy and workforce. Additionally, the generation is concerned with the world's sustainability, and this is evident in their purchasing behaviour that skew to sustainable products that also drives their social entrepreneurial goals. The guiding theory in this research is the theory of plann… Show more

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Cited by 1 publication
(1 citation statement)
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“…This group, with a penchant for sustainability and social entrepreneurship [7], shows high interest in innovative ventures [8]. Moreover, their acceptance of digital advancements, such as digital identity cards [9], aligns well with the growing Financial Technology (FinTech) sector [10]. Understanding Generation Z's risk perceptions and intentions regarding the use of FinTech is crucial to leveraging their potential to revolutionise MSME operations.…”
Section: Micromentioning
confidence: 99%
“…This group, with a penchant for sustainability and social entrepreneurship [7], shows high interest in innovative ventures [8]. Moreover, their acceptance of digital advancements, such as digital identity cards [9], aligns well with the growing Financial Technology (FinTech) sector [10]. Understanding Generation Z's risk perceptions and intentions regarding the use of FinTech is crucial to leveraging their potential to revolutionise MSME operations.…”
Section: Micromentioning
confidence: 99%