2011
DOI: 10.1016/j.ijhm.2010.12.012
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Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants

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Cited by 274 publications
(244 citation statements)
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References 20 publications
(38 reference statements)
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“…Externally, the restaurant's reputation improves the customers' perceptions of it [60][61][62][63], so green practices could be a good way to maintain positioning in the market during times of crisis [64]. Furthermore, the adoption of these measures can be used to attract a new type of customer to the restaurant by offering new menu selections according to their preferences and concerns thereby increasing sales more than the competition does [65,66]. Second, when the ability of suppliers of green and green capability is higher degree, it will contribute to organizational performance, namely environmental and economic performance which supported by Bowen et al and Tseng et al [34,35].…”
Section: Discussionmentioning
confidence: 99%
“…Externally, the restaurant's reputation improves the customers' perceptions of it [60][61][62][63], so green practices could be a good way to maintain positioning in the market during times of crisis [64]. Furthermore, the adoption of these measures can be used to attract a new type of customer to the restaurant by offering new menu selections according to their preferences and concerns thereby increasing sales more than the competition does [65,66]. Second, when the ability of suppliers of green and green capability is higher degree, it will contribute to organizational performance, namely environmental and economic performance which supported by Bowen et al and Tseng et al [34,35].…”
Section: Discussionmentioning
confidence: 99%
“…customer perception of sustainability-related practices adopted by food service operators (see, for example, DiPietro et al 2013b;Dutta et al 2008;Jang et al 2011); consumer willingness to pay for environmentally-benign products and environmental management initiatives applied by restaurateurs (see, for instance, DiPietro et al 2013a;Frash et al 2015;Kim et al 2015); and customer attitudes to the use of 'green' marketing tools by catering establishments (see, for example, Hu et al 2010;Jeong et al 2014;Vieregge et al 2007). …”
Section: Literature Reviewmentioning
confidence: 99%
“…Various studies have used lifestyle as a segmentation variable (Bruwer & Li, 2007, Choe & Cho, 2011Jang, Kim & Bonn, 2011;Wycherleya, McCarthy & Cowan, 2008). The work of Wycherleya et al (2008) used a scale of food-related lifestyles and identified six categories of consumers: "adventurers", "rational", "sloppy", "likes a snack", "conservative", and "not involved".…”
Section: The Segmentation Of Markets In the Restaurant Industrymentioning
confidence: 99%