2013
DOI: 10.1002/jtr.1940
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Generation Y: An Agenda for Future Visitor Attraction Research

Abstract: This study provides a comprehensive secondary‐based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and the role of information communication technologies and social media in determining their emerging patterns of behaviour at visitor attractions. The paper concludes by advancing a management‐oriented attraction research framework specific to Generation Y with a set of research propositions proposed to stimulate further research and manage… Show more

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Cited by 66 publications
(55 citation statements)
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“…Such events that unfold during the formative rather than later years of individuals are especially consequential and therefore, individuals born during a particular time, and thus corresponding to the same cohort, will often share specific inclinations and cognitive styles (Moss, 2016). Recent studies by Leask et al (2013a;2013b) provide a detailed critique of generational theory in general, and Gen Y more specifically, with the vast majority of studies originating from advanced Western economies. Underpinned by the initial study by Mannheim (1952) generational theory provides a broader, more dynamic, socio-cultural context within which to understand behaviour, as compared to the more individualistic approach advocated by Pendergast (2010).…”
Section: Generational Theory and Gen Ymentioning
confidence: 99%
See 1 more Smart Citation
“…Such events that unfold during the formative rather than later years of individuals are especially consequential and therefore, individuals born during a particular time, and thus corresponding to the same cohort, will often share specific inclinations and cognitive styles (Moss, 2016). Recent studies by Leask et al (2013a;2013b) provide a detailed critique of generational theory in general, and Gen Y more specifically, with the vast majority of studies originating from advanced Western economies. Underpinned by the initial study by Mannheim (1952) generational theory provides a broader, more dynamic, socio-cultural context within which to understand behaviour, as compared to the more individualistic approach advocated by Pendergast (2010).…”
Section: Generational Theory and Gen Ymentioning
confidence: 99%
“…Interestingly, this is despite more generic studies on workforce characteristics ; leadership (Stanat, 2005;Hagermann & Stroop, 2013); the consumption of fast food (Padgett, 2009); sports consumption (Johnson, Summers & Jocumsen, 2006); and fashion (O'Cass & Choy, 2008). More specifically, the paucity of studies on Gen Y in the visitor attraction sector is surprising as it represents a sector where all generations visit and work together, as evidenced by studies conducted by Leask, Fyall and Barron (2013a;2013b) among others (see Prideaux, Yee-Sum Lee & Tsang, 2016).…”
Section: Introductionmentioning
confidence: 99%
“…Generation Y tourists are increasingly avoiding mass tourism, wanting to be seen as travelers rather than tourists [51]. This is associated with greater independence in planning trips and also with their concerns about the environment [52]. In comparison with Baby Boomers and Generation X, Generation Y is much more active when it comes to planning travel trips or booking accommodation through the Internet (dedicated websites, e.g., booking.com), or using social media (such as TripAdvisor) [53].…”
Section: Travel By Generationsmentioning
confidence: 99%
“…Generation classification is still debated among scholars (Leask, Fyall, & Barron, ). As emphasized by Markert (), generation ranges are not consistent in the marketing literature; whereas some studies argue that a cohort or generation can be considered to range over 10 years (Kim, Wei, & Ruys, ), others delineate generations based on approximately 20‐year periods.…”
Section: Literature Background and Theoretical Frameworkmentioning
confidence: 99%