Generating Strategic Initiative to Improve Employee Engagement at PT Semar Sentinel Indonesia in the Post-Pandemic Era

Abstract

The COVID-19 pandemic has impacted the economy, leading to reduced reliance on consulting services by businesses aiming to save costs. Consulting firms, including those in the construction sector, experienced significant challenges, resulting in bankruptcies and financial difficulties. The pandemic’s isolation policies affected remote workers, including consultants, causing work-related stress and decreasing productivity and work engagement. This research aims to investigate the factors contributing to high turnover at PT Semar Sentinel, with a specific focus on employee engagement. The study conducted primary data collection through semi-structured interviews with five employees from the company and the questions addressed factors that required improvement. The collected data was analyzed using NVivo 14 Software, employing deductive coding and content analysis techniques. The analysis revealed seven major variables: Psychological Availability, Brand, Leadership, Performance/Opportunity, The Work, The Basics, and Company Practices. Within these variables, specific factors affecting employee engagement were identified. The study found that variables such as People Management and Emotional Energy had low performance but high importance, indicating areas requiring improvement.