Generating consumer resonance for purchase intention on social network sites

Shang, Shari S. C.; Wu, Ya‐Ling; Sie, Yi-Jhen

doi:10.1016/j.chb.2016.12.014

Cited by 79 publications

(90 citation statements)

References 72 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The last part is a ready scale consisting of three 5-point Likert-type questions designed to measure consumers' purchase intention of the products of the brand they follow. (Shang et al 2017).…”

Section: Methodsmentioning

confidence: 99%

“…According to the findings of another study carried out with 392 social network users, purchase intention increases positively as consumer brand resonance increases (Shang et al 2017). In the study in which it was attempted to determine the factors affecting the purchase intention of a smartphone among 367 university students in Malaysia, it was revealed that there was a significant and positive relationship between product features and purchase intention and between social impact and purchase intention, which was consistent with the results of similar studies in the literature (Rahim et al 2016).…”

Section: The Impact Of Perception Related Social Media Marketing Applmentioning

confidence: 99%

See 1 more Smart Citation

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

Ceyhan

2019

emaj

View full text Add to dashboard Cite

Social media offers a social interaction environment where consumers have the opportunity to communicate with brands, exchange ideas with other users, produce content and influence the masses. Brands also create various social media marketing applications by turning these opportunities in their favor. In this study, it was aimed to measure the effect of consumer perception on marketing applications of brands on Instagram pages and their impact on brand loyalty as well as purchase intention. In this context, the research model developed was tested on Beykent University students. Data obtained by the survey method were analyzed using SPSS and Amos package programs. According to research findings, the functional value, hedonic value and self-brand image congruency perceptions towards the Instagram page of the brand in question positively affected the purchase intention, whereas the social value and co-creation perceptions did not have a significant effect on purchase intention. The functional value, social value and self-brand image congruency perceptions towards the Instagram page of the brand in question positively affected brand loyalty, whereas the hedonic value and cocreation value perceptions were found to be unrelated to brand loyalty. Furthermore, it was observed that brand loyalty mediates the whole effect of the functional value and co-creation perceptions towards the Instagram page of the brand in question on purchase intention.

show abstract

Section: Methodsmentioning

confidence: 99%

Section: The Impact Of Perception Related Social Media Marketing Applmentioning

confidence: 99%

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

Ceyhan

2019

emaj

View full text Add to dashboard Cite

show abstract

“…Though consumer motivates by needs, they find ways in which to meet this need and the process involves the multiple psychological events which include thinking, feeling and behaving the entire process generates in value (Hazari, 2016). It could be found that the processes mentioned been used to get an idea about the customers and persuade them to get into social circles while make an impact on their perceptions towards goods and services (Hazari, 2016;Shang, Wu, & Sie, 2017). By social media environment, consumers are influenced when they retrieved information to make their purchase intention.…”

Section: Introductionmentioning

confidence: 99%

“…Once the people into put like, replying and sharing the content in the social media gives a sign that they have read the content and also agree on the content given by the product or a service. This paper considers that, the consumer"s intention is very much important to count on the usage behaviour and people who search and see content which higher volume of resonance behavior lead to a higher purchase intention of product and services (Shang, 2017;Shao, 2009). In this new digitized era marketing communication craft new opportunities to address customers.…”

Section: Introductionmentioning

confidence: 99%

The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka

Karunanayake¹,

Madubashini²

2019

ASS

View full text Add to dashboard Cite

The purpose of this study to identify the influence of user generated content on purchase intention of automobiles in Sri Lanka. The said study is based on the theory of Uses and Gratification and supportive findings. This study has been addressed the survey type research method and structured questionnaire was used to collect data and utilize sample frame of automobile followers on Facebook. Measuring the influence of user generated content on purchase intention through developed hypotheses. Researchers have used analysis technique of descriptive analysis, regression, and frequency test where statistical package for social science (SPSS) was used as the main analytical software. The results of the study discuss the main eight element affect the purchase intention of automobiles, but the two elements not strongly affect the purchase intention which were namely, homophily and trust. These two elements have weak relationship with the purchase intention. Mainly consumer resonance mediating the user generated characteristics to purchase intention of automobiles. Hence this study has been significantly contributing to the existing knowledge explaining the need, motivation (users and gratification) - consumer resonance-intention linkage in customer behaviour.

show abstract

“…The internet is commonly used in conducting economic activity (SHANG et al 2017). It allows a quick and massive transfer of information, creating an image and brand, building a community, providing functional communication with the customer as well as being a measure of the efficiency of business activities (ZHU & ZHANG 2010, CHEN & XU 2017).…”

Section: Introductionmentioning

confidence: 99%

Internet domains promoting agrotourist farms

Król

2017

Tour

View full text Add to dashboard Cite

Many agrotourist farms use the potential of websites to distinguish their offer from others to attract as many guests as possible. However, maintaining a website is connected with a range of costs, e.g. registering the domain and the hosting package. Searching for cost savings, the owners of agrotourist farms often face the dilemma of choosing between a payable website and its free equivalent. The aim of this article is to analyse internet addresses as regards their type and potential, both informative and marketing. The surveys were carried out on a set of 1,121 websites. The analysis included domain names (main names) as well as domain extensions, paying special attention to type and indicating sub-domains at the same time. Division into payable and free was looked for as well. In conclusion, it is shown that the owners of agrotourist farms mostly use national domains, choosing addresses in functional, regional or European domains less frequently. Moreover, they relatively rarely use addresses created on free services. In their place, they choose free sub-domains often created in the domain of the provider hosting a regional (informative) portal or another.

show abstract

Generating consumer resonance for purchase intention on social network sites

Cited by 79 publications

References 72 publications

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka

Internet domains promoting agrotourist farms

Contact Info

Product

Resources

About