Generating brand awareness in Online Social Networks

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; Okumuş, Fevzi

doi:10.1016/j.chb.2015.03.023

Cited by 230 publications

(227 citation statements)

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“…Tourists would like to see different places, taste the atmosphere, know different people or learn about the places they visit. Virtual interaction between stakeholders represent the best way to find and learn about destinations, imagine the services provided, rate experiences and develop tourists' brand awareness [35]. Sharing experiences through virtual interaction will help potential tourists to reduce the intangible nature of their holiday.…”

Section: • Employeesmentioning

confidence: 99%

Exploring Gamification Techniques and Applications for Sustainable Tourism

et al. 2015

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Tourism is perceived as an appropriate solution for pursuing sustainable economic growth due to its main characteristics. In the context of sustainable tourism, gamification can act as an interface between tourists (clients), organisations (companies, NGOs, public institutions) and community, an interface built in a responsible and ethical way. The main objective of this study is to identify gamification techniques and applications used by organisations in the hospitality and tourism industry to improve their sustainable activities. The first part of the paper examines the relationship between gamification and sustainability, highlighting the links between these two concepts. The second part identifies success stories of gamification applied in hospitality and tourism and reviews gamification benefits by analysing the relationship between tourism organisations and three main tourism stakeholders: tourists, tourism employees and local community. The analysis is made in connection with the main pillars of sustainability: economic, social and environmental. This study is positioning the role of gamification in the tourism and hospitality industry and further, into the larger context of sustainable development.

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Section: • Employeesmentioning

confidence: 99%

Exploring Gamification Techniques and Applications for Sustainable Tourism

et al. 2015

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“…Por consiguiente, Barreda et al (2015) propone que se haga uso de ciertos factores que expliquen la generación de conciencia de marca. Entre ellos se tiene la interactividad virtual, definida como la forma en que los usuarios de redes sociales y las organizaciones se comunican directamente una con otra (Barreda et al, 2015;Chou, 2014); y la calidad de la información, que ocurre cuando una página o sitio de redes sociales ofrece información que hace que sobresalga sobre sus competidores (Islam y Rahman, 2017; Jang, Olfman, Ko, Koh y Kim, 2008). Además, propone emplear las recompensas y la calidad del sistema como factores (Barreda et al, 2015).…”

Section: La Conciencia De Marca Y Sus Determinantesunclassified

“…Las redes sociales han cambiado la forma de hacer negocios (Hansson, Wrangmo y Søilen, 2013;Zhang, Lu, Gupta y Zhao, 2014), por lo que el uso de ellas puede llevar a las empresas a mejorar sus beneficios (Agnihotri, Dingus, Hu y Krush, 2016). Las redes sociales podrían, de esta forma, favorecer el desarrollo de las cualidades, la lealtad y la conciencia de marca (Barreda, Bilgihan, Nusair y Okumus, 2015;Nisar y Whitehead, 2016).…”

Section: Introductionunclassified

“…Además, la comunicación boca a boca (en adelante WoM, word of mouth, por sus siglas en inglés) representa una característica vital para las compañías que buscan tener un mayor éxito dentro de sus objetivos de marketing frente a sus similares que carecen de dicha técnica, puesto que es una opción para ejercer publicidad de forma más efectiva y que ayuda a que un mayor número de consumidores se comprometan con una marca (Barreda et al, 2015;Jaakkola y Aarikka, 2018).…”

Section: Introductionunclassified

“…El artículo ofrece aportaciones prácticas, principalmente en la validación de ciertos constructos del modelo original y refuerza la literatura existente sobre redes sociales para la región latinoamericana, esto debido al predominio de investigaciones sobre redes sociales en países desarrollados, como son Alemania, Estados Unidos, España y Finlandia, entre otros (Barreda et al, 2015;Eggers, Hatak, Kraus y Niemand, 2017;Jaakkola y Aarikka, 2018;Paniagua y Sapena, 2014).…”

Section: Introductionunclassified

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La conciencia de marca en redes sociales: impacto en la comunicación boca a boca

2019

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El objetivo del presente artículo fue identificar los determinantes de la conciencia de marca y el impacto que esta tiene en la comunicación boca a boca. El estudio se realizó usando la técnica de ecuaciones estructurales y los datos fueron recolectados a partir de una encuesta que se aplicó a la muestra validada, conformada por 208 usuarios de redes sociales en México. Los resultados confirmaron un efecto positivo y significativo de la calidad de la información en la conciencia de marca y, a su vez, se demostró el efecto directo de la conciencia de marca en la comunicación boca a boca. Dichos resultados permitirán a las empresas identificar los elementos necesarios para la fidelización y el proceso de captación de nuevos clientes.

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Testing a modified information system success model in a mobile travel app context

Dube,

Humbani

2024

E J Info Sys Dev Countries

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The purpose of the study was to test a modified information system success model in the context of a mobile travel application in order to provide a richer explanation of the focal operating system and the psychological factors that leisure travelers regard as important for user engagement with mobile travel apps. The interrelationship among the basic constructs of DeLone and McLean's information system success model were also explored. A sample size of 219 mobile travel application users aged 18 years and older and who reside in South Africa was collected using purposive non‐probability convenience sampling. A self‐administered online survey was used for data collection. An exploratory factor analysis revealed the information quality and system quality dimensions to be a single dimension, which was named information and system quality. The results established information and system quality as a significant predictor of service quality. Information and system quality, involvement, and enjoyment also emerged as significant predictors of user engagement with mobile travel applications, while service quality is not. Furthermore, engagement significantly influences word‐of‐mouth. The study suggests that service providers of mobile travel applications should consider both the information and system characteristics of an application and the psychological factors of involvement and enjoyment if they are to have a better understanding of user engagement with mobile travel applications. The findings indicate that the modified DeLone and McLean's information system success model could be more applicable to exploring mobile travel application engagement in emerging economies, and could be applied to future related studies in other contexts in order to expand existing knowledge.

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Generating brand awareness in Online Social Networks

Cited by 230 publications

References 90 publications

Exploring Gamification Techniques and Applications for Sustainable Tourism

Exploring Gamification Techniques and Applications for Sustainable Tourism

La conciencia de marca en redes sociales: impacto en la comunicación boca a boca

Testing a modified information system success model in a mobile travel app context

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