Generating Aesthetic Capital: Prospects from Autobiographical Narratives

Bridging Who They Are with Who They Thought They’d Be: The Effects of Gen Zers’ Subjective Well-Being on Their Boycott Responses to Online and Offline Unethical Situations

“…Several factors can compel boycotting behavior. A prominent one is subjective well-being, which can increase personal inner resources and activate individuals’ attainment of their goals and preferences (Akyurek, Kars, and Bumin 2018; Pajunen 2021). Nevertheless, the literature says little about subjective well-being as a determinant of consumers’ reactions to egregious behavior, especially when considering younger generations.…”

“…Nevertheless, some scholars adopt the opposite perspective: subjective well-being is a determinant of people's goals, attitudes, and preferences. Because well-being can increase personal inner resources (Akyurek, Kars, and Bumin 2018), it “determines to a large extent that person's ability to act in the world” (Pajunen 2021, p. 111). Happy individuals might attach less importance to risks and problems compared with unhappier individuals, making them more eager to take action to cope with those problems (Diener, Lucas, and Oishi 2018; Ouweneel and Veenhoven 2016).…”

“…Furthermore, scholars have widely investigated the cultural and ideological determinants of boycotting, and how these behaviors affect subjective well-being (for a review, see Klein, Smith, and John [2004]), but there is scarce evidence on how subjective well-being leads consumers (and especially Gen Zers) to boycott (e.g., Kuanr et al 2021; Makri et al 2020). Thus, this article considers subjective well-being as a determinant of boycotting behavior, as it represents a factor that likely activates individuals’ internal resources to respond actively to an issue (Diener, Lucas, and Oishi 2018; Pajunen 2021).…”