When time-intensive longitudinal data are used to study daily-life dynamics of psychological constructs (e.g., well-being) within persons over time (e.g., by means of experience sampling methodology), the measurement model (MM)-indicating which constructs are measured by which items-can be affected by time-or situation-specific artifacts (e.g., response styles and altered item interpretation). If not captured, these changes might lead to invalid inferences about the constructs. Existing methodology can only test for a priori hypotheses on MM changes, which are often absent or incomplete. Therefore, we present the exploratory method "latent Markov factor analysis" (LMFA), wherein a latent Markov chain captures MM changes by clustering observations per subject into a few states. Specifically, each state gathers validly comparable observations, and state-specific factor analyses reveal what the MMs look like. LMFA performs well in recovering parameters under a wide range of simulated conditions, and its empirical value is illustrated with an example.