“…It might be expected, for example, that younger, more educated land managers will be more likely to adopt sustainable practices. However, research examining the relationship between socio-demographic variables and proenvironmental attitudes and behaviour has shown conflicting results (Tarrant and Cordell, 1997) and, in general, demographic variables have been found to explain only a small amount of the variance (Wall, 1995). Consistent with this, Cary et al (2001) concluded that there was a weak or non-existent relationship between age and education and adoption of agricultural best practice.…”