“…Considering culture as a 'complex whole' (Tyler, 1871;Woodside et al, 2011, Woodside andZhang, 2013), this article approaches cultural behavior as joint sets of conditions which combine to a complex being and for this reason fuzzy-set Qualitative Comparative Analysis (fsQCA) provides an appropriate method (Ragin, 1987(Ragin, , 2009. Scholars from various disciplines and backgrounds (Fiss, Cambre and Marx, 2013;Homayouni, Tang Sai & Napsiah,2009;Kvist, 2007;Schneider and Wagemann,2012;) use fsQCA to classify societal and organizational behavior as well as cultural values (Fotiadis, Yeh & Huan, 2016;Ott and Kimura, 2016).…”