General Retail Patronage Loyalty as a Determinant of Consumer Outshopping Behavior

Hozier, George C.; Stem, Donald E.

doi:10.1177/009207038501300104

Cited by 15 publications

(25 citation statements)

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“…The scale for measuring support local economy was adapted from the in-shopping preference scale developed by Haws and Lumpkin (1984) and Hozier and Stem (1985); functional dimensions from Haws and Lumpkin (1984), Babin (1994), and Pan and Zinkhan (2006); and familiarity was guided by Brennan and Lundsten (2000); Broadbridge and Calderwood (2002), and the conceptualization of social benefits dimension (Reynolds and Beatty (1999). These scale items were translated into Spanish and reviewed by a group of ten Colima residents to check for the integrity of meaning and suitability for the Mexican context.…”

Section: Methods and Analysesmentioning

confidence: 99%

Small versus large retail stores in an emerging market—Mexico

Paswan

Pineda

Ramírez

2010

Journal of Business Research

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Section: Methods and Analysesmentioning

confidence: 99%

Small versus large retail stores in an emerging market—Mexico

Paswan

Pineda

Ramírez

2010

Journal of Business Research

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“…(Hozier & Stem, 1985;Samli & Uhr, 1974 (Baruca & Zolfagharian, 2013;Hernandez & Vicdan, 2014;Oh et al, 2004;Robertson & Fennel, 2007;Silvers & Kim, 1996). Broekemier & Burkink, 2008 (Betterman, 1979;Rintamäki et al, 2006).…”

Section: 서 론mentioning

confidence: 99%

Fashion Consumers' Purchase Intention on Cross-border Online Shopping

Lee¹,

Choo²,

Lee³

2015

Fashion & Textile Research Journal

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: This study identified factors that influenced fashion consumers' purchase intentions for cross-border online shopping. This study utilized three outshopping motivation dimensions (utilitarian, social, and hedonic) to empirically verify research questions. The moderating effects of consumers' perceived risks between cross-border online shopping motivations and behavioral intention were also tested on Korean female consumers in their 20s to 40s who had experience purchasing fashion goods through a cross-border online shopping channel within a year. The research are as follows. First, the three motivations have positive effects on cross-border online shopping purchase intentions. Fashion consumers are greatly influenced by hedonic motivation compared to utilitarian and social motivations. Second, perceived risks do not negatively influence cross-border online shopping purchase intentions. Finally, there exists moderating effects of perceived risks between utilitarian motivation and cross-border online shopping purchase intentions. This study reveals motivational and moderating factors that influence fashion consumers to shop through a cross-border online shopping channel. It contributes to prior studies by extending the research range of cross-border online shopping into fashion. Marketers and retailers should note that fashion consumers are most influenced by hedonic motivation when shopping in cross-border online malls.

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“…This 5-point Likert-type scale ranges from strongly disagree to strongly agree. Local retail shopping loyalty was measured by the General Retail Patronage Loyalty scale developed by Hozier and Stem (1985). This 10-item scale accesses the degree that consumers want to shop locally rather than outside the local community.…”

Section: Methodsmentioning

confidence: 99%

“…Also, they disliked housekeeping and demonstrated greater patronage innovative behavior. Hozier and Stem (1985) developed a scale to measure the strength of retail patronage loyalty as a factor affecting outshopping behavior. Their loyalty scale had a strong correlation between the percentage of respondents purchasing locally and dollar amount of outshopping purchases and the retailer attribute rating score.…”

Section: Impulsivenessmentioning

confidence: 99%

“…A person's attitude toward possessions and money (Moschis and Churchill 1978) can be an underlying factor in identifying their shopping preferences. Other attitudes worthy of scrutiny include the inclination toward spontaneous or impulsive purchases (Bakewell andMitchell 2004, Rook andFisher 1995) and local shopping loyalty (Hozier and Stem 1985) or repeat patronage (East et al 2005). It would seem reasonable that a small business could be more successful if it were mindful of these variables when developing strategies and tactics.…”

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confidence: 99%

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Buyer Attributes for Targeting the College Student in Boutique Clothing Retailing

Clow¹,

Cole²,

Williamson³

2015

JMM

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This paper focuses on certain shopping attributes and attitudes of college-age students versus non-student adult consumers as they relate to shopping boutique clothing stores. A convenience sample of college students at a public university in the mid-south of the United States, their family members and friends was used to examine respondents' perspectives on materialism, buying impulsiveness, and local retail loyalty. A majority of all respondents identified price as their top factor for choosing a store to shop for clothing in general. For specialty clothing, college students indicated significant differences on their greater preference for fashions in boutiques, the opinion that boutiques help find the perfect style, and the belief that boutiques have high quality clothes. Materialism and impulsiveness were higher in students, with female respondents showing higher impulsiveness than males. Non-students tended to have more loyalty to local stores, but the difference was not significant. Suggestions for marketing strategies based on these findings are discussed.

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General Retail Patronage Loyalty as a Determinant of Consumer Outshopping Behavior

Cited by 15 publications

References 0 publications

Small versus large retail stores in an emerging market—Mexico

Small versus large retail stores in an emerging market—Mexico

Fashion Consumers' Purchase Intention on Cross-border Online Shopping

Buyer Attributes for Targeting the College Student in Boutique Clothing Retailing

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