In this paper, the most general bivariate distribution with Lognormal conditionals is fully characterized, using the methodology proposed by Arnold, Castillo and Sarabia (1999). The properties of the new family are studied in detail, including marginal and conditional distributions, regression functions, dependence measures, moments and inequality measures. The new distribution is very wide, and contains as particular case the bivariate Lognormal distribution. Several subfamilies are studied. Some extensions and variations of the basic model are discussed. Finally, we present an empirical application. We estimate and compare the models proposed in the paper, using data from the European Community Household Panel (ECHP) in different periods of time.