Gendered Experiences of Appearance-related Perks and Penalties in Finnish Labor Markets

Kukkonen, Iida; Sarpila, Outi

doi:10.18291/njwls.128715

Cited by 1 publication

(2 citation statements)

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“…In Finland, although physical appearance also has an influence on many aspects of life [ 44 , 47 , 48 ], no difference in the demand for aesthetic dental treatment was observed between the age groups. This difference in relation to Brazil can be interpreted by speculating three different, but not mutually exclusive, hypotheses: 1. a lower value attributed to physical appearance in Finland than in Brazil.…”

Section: Discussionmentioning

confidence: 99%

“…In Brazil, the ideal beautiful smile is close to that of the USA [ 49 ], which includes straight and very white teeth and explains the greater demand for smile-improving treatments. And 3. in Finland there is a social norm of equal opportunity for the population [ 48 ], so that Finns may be aware of discriminatory issues that violate it, such as those related to physical appearance [ 48 ]. In this way, many Finns may avoid adopting behaviors, including undergoing aesthetic treatment, that contribute to these issues.…”

Section: Discussionmentioning

confidence: 99%

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Aesthetic dental treatment, orofacial appearance, and life satisfaction of Finnish and Brazilian adults

Campos

Marôco

et al. 2023

PLoS ONE

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Aims To study the probability of seeking/undergoing aesthetic dental treatment (ADT) and compare self-perception of orofacial appearance (OA) based on sex, age, and monthly income; and to estimate the impact of OA on life satisfaction (LS) among Finnish and Brazilian adults, considering the indirect effect of receiving ADT and the moderating effects of those sociodemographic variables. Methods This was an online cross-sectional study. Orofacial Esthetic Scale (OES), Psychosocial Impact of Dental Aesthetics Questionnaire (PIDAQ) and Satisfaction with Life Scale (SWLS) were used. Probability of seeking/receiving ADT was calculated using logistic regression and odds ratio (OR). OA scores were compared according to sociodemographic characteristics (ANOVA, α = 5%). Structural equations models estimated the impact of OA on LS. Results 3,614 Finns [75.1% female, 32.0 (SD = 11.6) years] and 3,979 Brazilians [69.9% female, 33.0 (SD = 11.3) years] participated in the study. Women were more likely to receive ADT than men in both countries (OR>1.3). However, no statistically or practical significant differences were observed in OA between sexes (p>0.05 or p<0.05, ηp2 = 0.00–0.02). In Finland, demand for ADT (OR = 0.9–1.0) and OA scores (p>0.05) were the same among different ages and monthly income. In Brazil, younger individuals (OR>1.6) and those with higher monthly income (OR>2.7) were more likely to receive ADT, while those with lower income had a greater psychosocial impact of OA (p<0.05; ηp2>0.07). Individuals who were more satisfied with their own OA and had less psychosocial impact from OA had higher levels of LS (β = 0.31–0.34; p<0.01; explained variance: 9.8–13.1%). Conclusion Demand for ADT is influenced by sociodemographic and cultural factors. Greater societal pressure on physical appearance is observed among women in Western countries. In countries with high socioeconomic inequalities, consumerism and social prestige are involved in this demand. Self-perception of orofacial appearance plays a significant role in individuals’ subjective well-being. Therefore, the planning of aesthetic treatments in the orofacial region should consider the patient’s perceptions and social context.

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Section: Discussionmentioning

confidence: 99%