Gender, the Media, and Postfeminism

Abstract

Rosalind Gill is a British sociologist and cultural theorist who has authored ten books and seventy journal articles. Gill’s 2007 book, Gender and the Media, analyzes the effects of feminism on media culture, production, and research. She focuses her analysis specifically on how feminist discourse has impacted the platforms of advertising, the news, television talk shows, magazines, and romance literature. Her book has a three-pronged aim: to provide a critical perspective of representations of gender in the Western mediascape, to consider the theoretical perspectives and methodologies that have been used in the study of gender in the media, and to confront the media interventions that have been assumed as effective responses to feminist critiques. Gill refers to these media interventions as postfeminist sensibilities and doubts whether these are successful strategies for promoting gender parity in the media. Because this monograph was published over ten years ago, it may be useful to consider as both a synopsis of trends up until 2007 and a precursor to the current issues in gender and media studies today.

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“…Термін «інфодемія» означає надлишок інформації (справжньої чи ні), пов'язаної з певною темою, зростання якої може відбуватися експоненціально за короткий проміжок. [33]. Існує проблема ехокамер, у яких потік інформації часто систематично зміщується у бік однодумців [48].…”