“…Former music producers in Nairobi's downtown River Road and its environs ventured into film production without much knowledge of the craft. Film production professionalism was highly lacking in the early Riverwood productions; a feature quite similar to the origins of similar revolutionary alternative film sub-cultures in Tanzania, Uganda, Ghana and the now very successful Nollywood in Nigeria (Diang'a, 2015; Dipio, 2014;Haynes, 2000Haynes, , 2010Haynes & Okome, 2000;Shule, 2011). Despite their disadvantaged technical know-how, Riverwood film-makers reported a lot of success since their films were initially produced in the local vernaculars, ensuring a preservation of idiomatic authenticity, while the films entertained at the same time.…”