Gender specific preferences and attitudes towards meat

Kubberød, Elin; Ueland, Øydis; Rødbotten, Marit; Westad, Frank; Risvik, Einar

doi:10.1016/s0950-3293(02)00041-1

Cited by 155 publications

(92 citation statements)

References 15 publications

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“…For tenderness, only the Polish showed a difference between genders, with men scoring about 1 point higher (P < 0.05). The difference we found between men and women is supported by Gregory (1997) and Kubberød et al (2002) who also found that men scored meat more favourably than women. However, although this trend was also seen for the other sensory scores, it was not seen consistently across countries.…”

supporting

confidence: 82%

“…Thompson et al (2005) also found a small difference between the genders, with men scoring beef around 2 points out of 100 lower than women. However, this trend is not consistent in the literature, Huffman et al (1996) found no differences between the sexes when scoring beef, and Kubberød et al (2002) found that men scored beef more favourably than women. A consumer's preferred level of cooking doneness also has a small effect on consumer scores (Thompson et al, 2005) with consumers who preferred beef cooked medium-well or well-done scoring beef prepared medium about 2 points higher than consumers who preferred their beef cooked medium or rare.…”

Section: Introductionmentioning

confidence: 56%

“…One explanation for the variable responses found between countries could be linked to a consumer's perception of the importance of red meat in their diet. Kubberød et al (2002) in the same study also found that men had a more positive attitude towards red meat. As our study and other previous studies have shown that consumers who consider meat to be important in their diet score beef more favourably, it is possible that the differences in the sexes reported by Kubberød et al (2002) may be confounded by the consumer's attitude towards red meat.…”

mentioning

confidence: 61%

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Untrained consumer assessment of the eating quality of European beef: 2. Demographic factors have only minor effects on consumer scores and willingness to pay

Bonny

Gardner

Pethick

et al. 2017

Animal

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The beef industry must become more responsive to the changing market place and consumer demands. An essential part of this is quantifying a consumer's perception of the eating quality of beef and their willingness to pay for that quality, across a broad range of demographics. Over 19 000 consumers from Northern Ireland, Poland, Ireland and France each tasted seven beef samples and scored them for tenderness, juiciness, flavour liking and overall liking. These scores were weighted and combined to create a fifth score, termed the Meat Quality 4 score (MQ4) (0.3 × tenderness, 0.1 × juiciness, 0.3 × flavour liking and 0.3 × overall liking). They also allocated the beef samples into one of four quality grades that best described the sample; unsatisfactory, good-every-day, better-than-every-day or premium. After the completion of the tasting panel, consumers were then asked to detail, in their own currency, their willingness to pay for these four categories which was subsequently converted to a proportion relative to the goodevery-day category (P-WTP). Consumers also answered a short demographic questionnaire. The four sensory scores, the MQ4 score and the P-WTP were analysed separately, as dependant variables in linear mixed effects models. The answers from the demographic questionnaire were included in the model as fixed effects. Overall, there were only small differences in consumer scores and P-WTP between demographic groups. Consumers who preferred their beef cooked medium or well-done scored beef higher, except in Poland, where the opposite trend was found. This may be because Polish consumers were more likely to prefer their beef cooked well-done, but samples were cooked medium for this group. There was a small positive relationship with the importance of beef in the diet, increasing sensory scores by about 4% in Poland and Northern Ireland. Men also scored beef about 2% higher than women for most sensory scores in most countries. In most countries, consumers were willing to pay between 150 and 200% more for premium beef, and there was a 50% penalty in value for unsatisfactory beef. After quality grade, by far the greatest influence on P-WTP was country of origin. Consumer age also had a small negative relationship with P-WTP. The results indicate that a single quality score could reliably describe the eating quality experienced by all consumers. In addition, if reliable quality information is delivered to consumers they will pay more for better quality beef, which would add value to the beef industry and encourage improvements in quality.Keywords: consumer testing, beef, quality, demographics, Europe Implications A single quality descriptor of beef eating quality will likely be applicable to the entire European market due to the small impact of demographics on consumer scores. This descriptor could form the basis of an eating quality-based grading system for beef which would allow consumers to select beef of a desired quality when purchasing beef. As European consumers are also willing to pay more for better q...

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supporting

confidence: 82%

Section: Introductionmentioning

confidence: 56%

mentioning

confidence: 61%

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Untrained consumer assessment of the eating quality of European beef: 2. Demographic factors have only minor effects on consumer scores and willingness to pay

Bonny

Gardner

Pethick

et al. 2017

Animal

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“…In relation to that, several studies concluded differently. Kubberod et al (2002) found that males showed higher scores, whereas females showed high scores in the present study. However, in both the former and the present study, males showed less variation than females.…”

Section: Consumer Profile and Its Effect On Scoressupporting

confidence: 50%

“…The tendency in sensory analysis is to consider the investigation from a holistic point of view. Several multivariate analyses have been proposed to use with sensory tests, e.g., principal components (Bech et al, 1997;Poulsen et al, 1997;Tang et al, 2000;Forde and Delahunty, 2004), generalised procrustes (Russell and Cox, 2004), internal preference (Qannari et al, 1997), multidimensional scaling (Nishisato, 1980;Faye et al, 2006), partial least squares regression (Kubberod et al, 2002), perceptual maps (Arditti, 1997;Hough and Sánchez, 1998;Moskowitz, 2000), preference maps (Arditti, 1997) and correspondence analysis (Torres and Greenacre, 2002;Torres and Van de Velden, 2007). Multiple correspondence analyses allow the graphic representation of both attribute ratings and subject profiles (Torres and Van de Velden, 2007).…”

Section: Introductionmentioning

confidence: 99%

The use of correspondence analysis in the study of beef quality: a case study on Parda de Montaña breed

Doblado

Casasús

Alibés

et al. 2009

Span. j. agric. res.

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The fulfilment of consumer needs is the main concern of the food industry. Sensory studies performed by both trained panellists and consumers play an important role in attaining this goal. Trained panel are required to detect small differences in food properties with accuracy and consistency, whereas the goal in consumer tests is to obtain information on consumer characteristics, attitudes and preferences. Consumer tests are classified according to the place where they are held. AbstractThe present study shows the usefulness of a multivariate technique -correspondence analysis--for simultaneously representing continuous and categorical variables in graphical form. A comparison was made of the results of sensory tests of beef quality performed by a trained panel and by consumers. The latter included the collection of data to produce consumers profiles and the recording of a number of consumers habits. Spearman correlation coefficients were calculated independently for the variables measured in both the panel and consumer tests. Two correspondence analyses were then performed: the first one involving the consumer profiles and the values of the variables measured in the consumer test, the second one to determine the relationships between the panel and consumer test scores. In the plot corresponding to the first analysis, the two axes accounted for 52.2% of the inertia and showed that age did not have an important effect on any measured variable. Consumers previous experience has been shown to be an important factor defining consumer liking of the product. In the plot for the second analysis the two axes accounted for 82.3% of the inertia and showed that there was no correspondence between overall consumer liking of the product and any of the panel variables. These results therefore suggest that the panel test is not a good predictor of consumer behaviour.Additional key words: consumer behaviour, multiple correspondence analysis, relationships, sensory, statistics. ResumenEl uso de correspondencias múltiples como herramienta para el estudio de la calidad de la carne de ternera: análisis de un caso utilizando animales de la raza Parda de MontañaEl presente estudio muestra la utilidad de una técnica multivariante, el análisis de correspondencias múltiples, para representar gráficamente de manera conjunta variables categóricas y continuas. Para ello se compararon los resultados obtenidos por un panel entrenado con los resultados dados por un grupo de consumidores, ambos con las mismas muestras de carne de ternera. La prueba de consumidores incluyó el perfil del consumidor y una breve encuesta sobre sus hábitos de consumo. Se calcularon correlaciones de Spearman de manera independiente para las variables utilizadas con el panel entrenado y las variables empleadas en la prueba de consumidores. Se realizaron dos análisis de correspondencias: el primero incluía el perfil del consumidor y los valores de las variables medidas en la prueba de consumidores; el segundo se utilizó para determinar la relación entre las notas dad...

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Exploring consumers' health meaning categories: towards a health consumption meaning model

Luomala

Paasovaara

Lehtola

2006

J of Consumer Behaviour

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*Health marketplace offers a lucrative business for many companies. However, there is a gap in consumer research in understanding what health as a target of consumption really means to consumers. The subtleties and multiplicity of meanings rural and urban (both younger and older) consumers attach to health in their everyday lives are empirically explored in this article. Findings of a focus group interview-based interpretive analysis are reported. It was found that meanings consumers associate with health are profound and multi-faceted (identification of several health-meaning categories) with some evidence for age-and area-of-residency-related health-meaning differences. The article is concluded by advancing theory-building in consumer research in the form of developing a tentative framework model that can be used to analyze health consumption meanings.

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Gender specific preferences and attitudes towards meat

Cited by 155 publications

References 15 publications

Untrained consumer assessment of the eating quality of European beef: 2. Demographic factors have only minor effects on consumer scores and willingness to pay

Untrained consumer assessment of the eating quality of European beef: 2. Demographic factors have only minor effects on consumer scores and willingness to pay

The use of correspondence analysis in the study of beef quality: a case study on Parda de Montaña breed

Exploring consumers' health meaning categories: towards a health consumption meaning model

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