Gender representations and portrayal of adults in children’s television advertising: content analysis of prime cartoon channels in India
Kamalakannan Ravishankaran Chitra,
Nakkeeran Senthilkumar
Abstract:IntroductionGender stereotyping in television advertising is a universal phenomenon and has the potential to influence children’s perceptions of gender roles. Despite India’s enormous child population, gender representation in television advertising is hardly researched.MethodsThis study was conducted using a content analysis methodology to examine gender stereotypes in children’s television advertising in India. A total of 189 unique advertisements were selected from six prime cartoon channels, namely Nickelo… Show more
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