Sports events in a transmedia landscape Sports and sports events are among the most popular media phenomena today. Television broadcasters invest heavily to secure exclusive live coverage rights for both their broadcasting and streaming platforms, while global tech platforms and live sports streaming platforms, like Amazon Prime, Facebook, DAZN, and Tencent, have intervened in the coverage rights markets (Hutchins et al., 2019). While television continues to have a primary anchoring role for both organizers and audiences of big traditional sports events (Hutchins & Sanderson, 2017) social networking services extend the narration and experience of sports and events, making sports one of the most discussed topics on social network platforms. This in turn informs content in television programming.Sports events in the digital environment must therefore be understood as a more diverse range of events, where audiences engage in new sports and in new converging practices that can be termed "participatory liveness" (Frandsen et al., 2022). They are transmedia events, as in the case of Tour de France, where a multiplicity of auditive and visual media are involved in both production and reception processes. Through their presence as spectators at the games and through television viewing and participatory practices online (Rothenbuhler, 1988;Jenkins, 2008;Gantz & Lewis, 2014;Rowe & Hutchins, 2014), audiences and fans actively contribute to the creation of major sports competitions as media events (Dayan & Katz, 1992).Moreover, while often constituting festive and ritualized expressions of imagined communities with shared values, sports events are increasingly used as vehicles of soft power (Nye, 2004) on the geopolitical scene and emerge as stages for public discussions and expressions of topical political and cultural themes including mental health, identity, gender, race, climate, and human rights. Issues of conflict and protests against hegemonic ideologies and structures seem to become more prominent in the mediated discourses creating the events as media events. In particular, the preparations for two mega-events in 2022 -the FIFA World Cup in Qatar and the Winter Olympics in Beijing -have been dominated by broader political controversies. These developments are underpinned by continued globalization and digitalization and point to a need for further discussion of the sport event as a media event (Hepp & Couldry, 2010).This theme issue addresses sports events with particular attention to the role of media and platforms in the production of events and related audience strategies and practices. It consists of five articles addressing the global and local interests surrounding sports events and the political themes emerging through the diverse audience practices associated with large-scale sports events. Two important themes cut across the issue: the implications of the changing media landscape for 1) the structure and dynamics of transmedia sports events and 2) the options for audiences to participate and engage in ident...