Gender imbalance in MMORPG: the case of World of Warcraft in Brazil

Silva, João Paulo Nascimento da; Valadares, Gustavo Clemente; Pedrosa, Gabriel; Rezende, Daniel Carvalho de; Cappelle, Mônica Carvalho Alves; Assis, Frederico Azevedo Alvim

doi:10.1080/14680777.2021.1973060

Cited by 3 publications

(1 citation statement)

References 21 publications

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“…However, we did not find a direct link between social value and player satisfaction. Player dissatisfaction may stem from negative in-game experiences or instances of bullying during interactions with other players (Silva et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Mkedder,

Bakır,

Aldhabyani

et al. 2024

CEMJ

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PurposeVirtual goods consumption has risen dramatically in recent years. Recognizing the benefits of virtual goods in generating revenue for online game companies, marketers strive to understand the motives behind virtual goods purchases. We investigated the direct and indirect effects of functional, emotional, and social values through player satisfaction on purchase intention toward virtual goods among online players.Design/methodology/approachIn total, we surveyed 332 online game players utilizing a structured questionnaire. We employed a multi-analytic approach combining partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA) to examine the proposed relationships.FindingsThe findings show that all dimensions of value and player satisfaction significantly affect the intention to acquire virtual goods. However, social value does not exert a significant effect on player satisfaction. Moreover, we confirmed that player satisfaction mediates the relationships between functional value, emotional value, and purchase intention. Furthermore, NCA results indicated that all predictors in the model are necessary conditions of purchase intention for virtual goods.Originality/valueThese findings contribute to an enhanced understanding of purchase intentions among online game players from a symmetric (PLS-SEM) and asymmetric (NCA) perspective by proposing a multi-analytic approach.

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Section: Discussionmentioning

confidence: 99%

Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Mkedder,

Bakır,

Aldhabyani

et al. 2024

CEMJ

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Die Computerspielbranche als Innovationstreiber für technologische und gesellschaftliche Entwicklungen

Friedrich

2023

Game-Journalismus

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Cultura de consumo e jogos eletrônicos:

Souza,

Costa,

Leal

2024

Gestão.org

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Objetivo: Realizar um mapeamento bibliométrico das produções científicas acerca da cultura de consumo nos jogos eletrônicos. Método/abordagem: Foi realizada uma a esquematização por meio das técnicas de bibliometria e das Leis de Lotka, Zipf e Brandford, resultando em 407 documentos publicados no período de 2002 até 2022. Os dados foram importados como arquivo BibTeX, sendo, posteriormente, baixados e executados no pacote Bibliometrix do software estatístico R. Contribuições teóricas/práticas/sociais: Apresentação de um levantamento científico do mapeamento das publicações em comportamento do consumidor, fundamental para o entendimento do público no tocante ao consumo dos artigos em jogos eletrônicos e um detalhamento de temas que compõem o segmento da cultura do consumo direcionada aos jogos eletrônicos, evidenciando oportunidades que podem fortalecer e aprimorar ainda mais o campo. Originalidade/relevância: O estudo sugere que os campos voltados às redes sociais, tecnologias imersivas, compras, esportes e interação humano-máquina, representam um leque de pesquisas a serem realizadas para a compreensão de um consumidor que utiliza os jogos eletrônicos das mais diversas maneiras e objetivos.

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Gender imbalance in MMORPG: the case of World of Warcraft in Brazil

Cited by 3 publications

References 21 publications

Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Die Computerspielbranche als Innovationstreiber für technologische und gesellschaftliche Entwicklungen

Cultura de consumo e jogos eletrônicos:

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