Gender, fashion innovativeness and opinion leadership, and need for touch

Cho, Siwon; Workman, Jane E.

doi:10.1108/13612021111151941

Cited by 117 publications

(42 citation statements)

References 54 publications

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“…Fashion innovativeness helps a consumer to be an opinion leader and when a consumer becomes an opinion leader or fashion leader, he will be automatically become a fashion innovator. Cho and Workman (2011) discuss that consumers who are high in fashion innovativeness and opinion leadership usually inclines to use more shopping channels. Therefore, the consumers' intention to adopt new fashion can be determined by the degree of their fashion innovativeness (Park, Yu, & Zhou, 2010).…”

Section: Fashion Innovativeness and Intention To Adopt New Fashionmentioning

confidence: 99%

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Rahman¹,

Saleem²,

Akhtar³

et al. 2014

IJMS

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Fashion adoption is concerned with how consumers accept a prevailing style during a particular time. Fashion is accepted by the consumers and influences their behavior in many ways. It is one of the strongest drivers to influence and motivate their intention to buy and adopt new products. Either through advertisement and promotion of brands or through endorsement of celebrities, companies motivate consumers of different socioeconomic backgrounds to follow the new fashion trends and buy their products.The purpose of this study is to investigate the factors that compel consumers to adopt apparel fashion in Pakistan. It has been investigated that, how and why different factors i.e., Fashion innovativeness, Consumer innovativeness, Fashion involvement, Opinion leadership, and Status, influence consumers' intention to adopt new apparel fashion and how that intention influence their actual fashion adoption.Total 500 questionnaires were distributed among the respondents in different places (i.e., shopping plazas or malls, public places such as bus stops, playgrounds, and inside the educational institutions, in the cities of Islamabad and Lahore, Pakistan. Out of the total, only 332 (66.4%) questionnaires were retrieved. The regression test and the model fit results using Structural Equation Modeling (SEM) analysis revealed that, except fashion innovativeness, and consumer innovativeness, the fashion involvement, opinion leadership and status of consumers positively influence their intention to adopt new fashion. However, Intention to adopt has no significant effect on the consumers' actual adoption of fashionable clothes. The positive and negative effects are discussed accordingly. In the light of the results and findings, the implications and future research recommendations are also debated at the end.

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Section: Fashion Innovativeness and Intention To Adopt New Fashionmentioning

confidence: 99%

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Rahman¹,

Saleem²,

Akhtar³

et al. 2014

IJMS

View full text Add to dashboard Cite

show abstract

“…For example, obligation to purchase had a stronger effect on women's purchasing behavior, but gratitude (feeling appreciation and thankfulness to personnel) was a stronger reason for men to purchase (Kolyesnikova, Dodd, & Wilcox, 2009). Furthermore, women who scored high on fashion leadership preferred to shop for clothing at physical stores, presumably because they needed greater opportunities to touch products (Cho & Workman, 2011).…”

Section: Gendermentioning

confidence: 99%

“…Individuals who score high on instrumental touch use touch to answer questions when searching for information about products, evaluating products and reaching decisions about purchasing products. Consumers who had higher NFT and used more than one channel for clothing shopping preferred local and non-local physical stores, where they could examine the quality of clothing by touching before purchase (Cho & Workman, 2011).…”

Section: Need For Touch (Nft)mentioning

confidence: 99%

“…Individual differences such as gender and dispositional traits (e.g. fashion leadership) also influence channel preference (Cho & Workman, 2011;Hasan, 2010;Kattan, 2009). The current study examines the physical/virtual dimensions of channels and dispositional trait dimensions of apparel consumers, including need for touch, centrality of visual product aesthetics and gender.…”

Section: Introductionmentioning

confidence: 98%

“…brick-and-mortar stores are tangible and exist in the real material world) or virtual (e.g. TV, catalogs and online stores are stores in effect, if not in reality) (Cho & Workman, 2011). Channel preference is also affected by type of product being purchased; that is, shoppers value different features in retail environments when shopping for different products (Burke, 2002;Carpenter & Balija, 2010;Kim & Lee, 2011).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Effects of need for touch, centrality of visual product aesthetics and gender on channel preference for apparel shopping

Cho

Workman

2015

Journal of Global Fashion Marketing

Self Cite

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The purpose of this study was to examine how apparel consumers' preference for physical or virtual shopping channels is related to gender and consumers' dispositional traits of need for touch (NFT) and centrality of visual product aesthetics (CVPA). A survey was conducted using a convenience sample of 276 US college students. Data were analyzed using descriptive statistics, MANOVA and ANOVA. Results of this study indicate that participants with high NFT or CVPA had a greater preference for virtual channels than participants with low NFT or CVPA. Gender by itself was not an important influence in preference for shopping channels; however, the results of this study revealed that gender interacted with NFT and CVPA on preference for virtual channels. Men with high NFT or CVPA showed the highest preference for virtual channels, while women with high NFT or CVPA did not differ from other groups in their preference for virtual channels. There were no main effects and no interactions among variables on preference for physical channels. This study is the first to investigate the interactions of gender with NFT and CVPA in preference for apparel shopping channels.

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Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch

Flavián

Gurrea

Orús

2016

J of Consumer Behaviour

205

271

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The webrooming purchase process (i.e. searching for information online and then buying the product offline) is the most extended crosschannel shopping behaviour. With the aim of offering a better understanding of this behaviour, this research relies on information processing and uncertainty reduction theories to propose that consumers use the online information to make the offline purchase with a higher degree of confidence. We examine the effects of a previous online interaction with a product on the preferences and decision at the physical store, as well as on the outcomes of the experience. In this path to purchase, we analyse how positive online customer reviews, as a specific form of electronic word of mouth, help the consumer to improve their experience, given their great potential to reduce the consumer's uncertainty in a purchase situation. In addition, the role of the motivation to touch the product is examined. The results of two studies show that the combination of an online search and an offline purchase improves the consumers' purchase experience in pre-choice variables (i.e. purchase intentions), choice and post-choice variables (i.e. search-process satisfaction and choice confidence). Moreover, reading a positive online customer review influences choice confidence, and all the variables considered in the research when it is received at the physical store. Finally, the results stress the importance of the motivation to touch when studying multichannel shopping behaviour, given its direct and moderating effects on the webrooming purchase process. Implications for theory and practice are discussed.

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Gender, fashion innovativeness and opinion leadership, and need for touch

Cited by 117 publications

References 54 publications

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

Effects of need for touch, centrality of visual product aesthetics and gender on channel preference for apparel shopping

Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch

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