Gender, fashion consumer group, need for touch and <scp>K</scp>orean apparel consumers' shopping channel preference

Workman, Jane E.; Cho, Siwon

doi:10.1111/ijcs.12017

Cited by 30 publications

(27 citation statements)

References 31 publications

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“…These same characteristics describe fashion leaders so it is not surprising that fashion leaders manifested greater preference for investigating new brands/products, switching brands, and seeking information out of curiosity than fashion followers. Results are consistent with research indicating that fashion leadership is an epistemic value that might influence such exploratory behavior (Beaudoin et al., ; Jin et al., ; Workman, ; Workman & Caldwell, ; Workman & Cho, , ; Workman & Freeburg, ). Results of this study showed that fashion leadership is a personal determinant that is an epistemic value that influences apparel shopping preferences.…”

Section: Discussionsupporting

confidence: 88%

“…Fashion leadership is associated with recreational shopping which incorporates variety, excitement, fun, and enjoyment (Jin, Sternquist, & Koh, ; Workman & Cho, ). In addition, consumers who scored higher on fashion innovativeness and opinion leadership had a greater need for touch than those who scored lower (Workman & Cho, ). The NFT (Need for Touch) scale is “based on a preference for the extraction and utilization of information obtained through the haptic system” (Peck & Childers, , p. 435).…”

Section: Theoretical Framework and Literature Reviewmentioning

confidence: 99%

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Relationships among Gender, Fashion Leadership, Need for Affect, and Consumers' Apparel Shopping Preference

Cho¹,

Workman²

2014

Family & Consum Sci Res J

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The purpose was to examine the relationships among gender, fashion leadership, need for affect, and consumers' apparel shopping preference. A survey was conducted using a convenience sample of 351 college students from a university in the Midwest. The hypotheses were tested first with multivariate analysis of variance followed by analysis of variance. Women had a greater fashion innovativeness and opinion leadership than men. Compared to men and fashion followers, women and fashion leaders had a greater tendency to enjoy processing feelings during apparel shopping. Women, fashion leaders, and participants with a higher need for affect showed a greater shopping preference than men, fashion followers, and participants with lower need for affect. This study contributed to current research by (i) adding fashion leadership and need for affect as personal determinants of apparel shopping preferences, (ii) highlighting the importance of consumers' personal traits and epistemic values in shopping preference theory, and (iii) extending current understanding of consumers' exploratory behavior during shopping. Results of the study could help apparel marketers and retailers build stronger customer loyalty to their stores.

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Section: Discussionsupporting

confidence: 88%

Section: Theoretical Framework and Literature Reviewmentioning

confidence: 99%

Relationships among Gender, Fashion Leadership, Need for Affect, and Consumers' Apparel Shopping Preference

Cho¹,

Workman²

2014

Family & Consum Sci Res J

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“…Workman and Cho (2013) claim that preferences are affected by the culture in which an individual grows up as well as by individual differences between consumers such as differences in gender, fashion leadership and need to touch. They are also due to differences in context.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Consumers in a social network: the perception of clothing quality per gender

Castelo¹,

Cabral²

2018

RBGN

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Purpose -The general objective of this paper is to evaluate the determinant attributes of the perception of clothing quality by the users of a social network and to verify if there are any differences of evaluation of these determinants between genders.Design/methodology/approach -To achieve the objective, a survey was conducted with a sample of 295 consumers. All participants, regardless of gender, were asked to access the SurveyMonkey site link and to answer the questions regarding the quality of clothing for both men and women. Data analysis was performed using descriptive statistics and variance analysis (ANOVA).Findings -The main results show that: 1. The consumers of garments regard as highly important to take into consideration quality attributes when deciding to buy clothes, especially for women in relation to menswear; 2. Women has a higher perception than men as for the evaluation of the quality attributes of both women's wear and menswear; and, 3. Clothing consumers, in particular consumers of women's products, only consider to purchase such products if they have, in particular, style, fabric quality and fair price.Originality/value -This research filled in some theoretical and methodological gaps with regard to giving emphasis to gender differences in clothing quality assessment. This is in line with the conclusions of quality research conducted long ago, such as Olson & Jacoby's (1972), which findings are specific to the type of product and/or consumer investigated. Therefore, generalizations beyond the product or the consumers examined are of dubious validity.

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“…The development of credit card and third-party payment online transaction mechanisms and tools has facilitated reducing transaction costs and promoted purchasing behaviors [15]. Zhang and Oh [16] and Workman and Cho [17] have empirically investigated the impacts of product display, trial use, or food testing on consumers; however, they have also been shown to pose a security risk and thus challenge consumer trust in online transactions [6].…”

Section: Customer-perceived Transactionmentioning

confidence: 99%

Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan

Chen

2017

Journal of Food Quality

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The primary purpose of this study was to explore how food dealers develop methods that facilitate transaction efficiency and how they select the optimal food channels. This study establishes a model according to the impact of transaction cost factors on consumers' decision-making regarding purchase of fresh snack foods. Using fresh snack foods in Taiwan as an example, this study employed a fuzzy analytic network process to solve decision-making problems with multiple criteria by comparing the interaction between each transaction cost factor to obtain the factor weightings as well as the weightings of the transaction costs at each decision stage. This study found that food safety assurance and providing sufficient nutrition information were the most essential topics; thus, the optimal choice for snack food producers is to develop retail outlets. This study construction process proposed is innovative and operational, and the results may provide a reference for snack food dealers or microfood enterprises to assist them in developing their food channels.

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Gender, fashion consumer group, need for touch and Korean apparel consumers' shopping channel preference

Cited by 30 publications

References 31 publications

Relationships among Gender, Fashion Leadership, Need for Affect, and Consumers' Apparel Shopping Preference

Relationships among Gender, Fashion Leadership, Need for Affect, and Consumers' Apparel Shopping Preference

Consumers in a social network: the perception of clothing quality per gender

Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan

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