Abstract:In a series on college sport that appeared in the New York Times in the spring of 2007, the power of athletics to create a brand image for four-year colleges and universities was demonstrated in a slide show that displayed only the pompoms of seven mystery schools. The challenge for the reader so inclined was to identify the school on the basis of the colors alone. With that mere suggestion, the names of the nation's powerhouse athletic programs-Florida, Penn State, Notre Dame, Tennessee, North Carolina, Michi… Show more
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