Gender Effects on Loyalty: A Replication in an Emerging Market

Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries

“…For the retail sector, they included fancy wide glass shelves, computers, cameras, and shopping baskets (e.g., FRetail3 in Table 4). In terms of relationship management, women seem to turn more to their husbands, friends, and other relatives to acquire financial means (e.g., FRestaurant4 in Table 4), whereas men seem to rely more on financial institutions than relatives (e.g., MRestaurant1, MRestaurant4, and MRetail2 in Table 4) (e.g., Babah Daouda, Ingenbleek, and Van Trijp 2017). For example, FRestaurant5 confessed, “I got some help from my husband and had my own savings invested in the business.…”

“…Entrepreneurs involved customers in prefinance payment, involved competitors as subcontractors, and involved suppliers for other inputs required to fulfill their customers’ demand. These prediction and connection capabilities reflect that entrepreneurs definitely escaped from the concrete thinking trap that disables people from fully grasping and connecting all the pieces of information needed to make a decision (e.g., Grewal and Slotegraaf 2007; Viswanathan, Rosa, and Harris 2005; Viswanathan 2013), and that they developed a more systematic way of looking at the wider system that their business is part of (e.g., Babah Daouda, Ingenbleek, and Van Trijp 2017).…”