Gender differences in website production and preference aesthetics: preliminary implications for ICT in education and beyond

Moss, Gloria; Gunn, Rod

doi:10.1080/01449290802332662

Cited by 33 publications

(21 citation statements)

References 31 publications

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“…For example, a key differentiation factor in the perception of websites is gender. Members of each gender have been found to prefer websites designed by the same gender (Moss & Gunn, 2009). This difference may affect the use of social networking sites as well.…”

Section: Gender Differences In Sns Usagementioning

confidence: 99%

Social networking’s peril: Cognitive absorption, social networking usage, and depression

Brooks¹,

Longstreet²

2015

Cyberpsychology

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Section: Gender Differences In Sns Usagementioning

confidence: 99%

Social networking’s peril: Cognitive absorption, social networking usage, and depression

Brooks¹,

Longstreet²

2015

Cyberpsychology

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“…However, it has been argued that universal design guidelines are useful only to a certain extent, because aesthetic impressions vary substantially across individuals [16,15]. What someone finds appealing seems to depend on individual and demographic differences, such as personality, gender, or age [20,6,24,12]. To maximize website appeal for a given user, it would therefore be best to offer designs personalized to their individual visual preferences.…”

Section: Introductionmentioning

confidence: 99%

Quantifying visual preferences around the world

Reinecke

Gajos

2014

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

114

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Website aesthetics have been recognized as an influential moderator of people's behavior and perception. However, what users perceive as "good design" is subject to individual preferences, questioning the feasibility of universal design guidelines. To better understand how people's visual preferences differ, we collected 2.4 million ratings of the visual appeal of websites from nearly 40 thousand participants of diverse backgrounds. We address several gaps in the knowledge about design preferences of previously understudied groups. Among other findings, our results show that the level of colorfulness and visual complexity at which visual appeal is highest strongly varies: Females, for example, liked colorful websites more than males. A high education level generally lowers this preference for colorfulness. Russians preferred a lower visual complexity, and Macedonians liked highly colorful designs more than any other country in our dataset. We contribute a computational model and estimates of peak appeal that can be used to support rapid evaluations of website design prototypes for specific target groups.

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“…However, to best of our knowledge, this is the first paper in e-commerce research that attempts to conceptualize the unexplored area of 3-D visualization in online shopping. Furthermore, the sample is biased (7 men, 26 women) especially when the research topic is relevant to aesthetics, which might be interfered by participant gender [26,27].…”

Section: Discussionmentioning

confidence: 99%

The Impact of Virtual Experience and Informative Control on the Enhancement of Product Understanding

Hwang¹,

Hsu²,

Syu³

2015

IJCA

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There is no doubt that this way of knowledge delivering affords flexible and instant learning. Thus, many instructors afford online material as hypertexts concerning a set of faces and rules for students to generate a basis to achieve a comprehensive understanding. This study borrowed the nature of e-learning and applied its applications to e-commerce to test if the ability of learning by doing is beneficial for users to better understand a product. In this situation, users were treated as learners and they were exposured to in a so-called "situated cognition", which is called virtual experience in ecommerce field. Two laboratory experiments were conducted with 33 participants recruited. The first experiment was to compare the effects of level of interactivity, whereas the last was to compare the effects of affordance of informative control. Our findings indicated that except their perceptions of patronage intention, participants considered no difference in attitude toward the products been demonstrated and shopping enjoyment in a fully 3D-to-3D comparison. However, while providing informative control, participants had higher perceptions of attitude toward the products, shopping enjoyment and patronage intention than their counterparts who had not such support.

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Gender differences in website production and preference aesthetics: preliminary implications for ICT in education and beyond

Cited by 33 publications

References 31 publications

Social networking’s peril: Cognitive absorption, social networking usage, and depression

Social networking’s peril: Cognitive absorption, social networking usage, and depression

Quantifying visual preferences around the world

The Impact of Virtual Experience and Informative Control on the Enhancement of Product Understanding

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