Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model

Abstract

JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.. Management Information Systems Research Center, University of Minnesota is collaborating with JSTOR to digitize, preserve and extend access to MIS Quarterly. AbstractThis study extends the TAM model (Davis 1989) and the SPIR addendum (Straub 1994) by adding gender to an IT diffusion model. The technology acceptance model (TAM) has been widely studied in IS research as an explanation of the use of information systems across IS types and nationalities. While this line of research has found significant cross-cultural differences, it has ignored the effects of gender, even though in socio-linguistic research, gender is a fundamental aspect of culture. Indeed, socio-linguistic research has shown that men tend to focus discourse on hierarchy and independence, while women focus on intimacy and solidarity. This literature provides a solid grounding for conceptual extensions to the IT diffusion research and the technology acceptance model. Testing gender differences that might relate to beliefs and use of computer-based media, this study sampled 392 female and male responses via a cross-sectional survey instrument. The sample drew from comparable groups of knowledge workers using e-mail systems in the airline industry in North America, Asia, andEurope. Study findings indicate that women and men differ in their perceptions but not use of e-mail.These findings suggest that researchers should include gender in IT diffusion models along with other cultural effects. Managers and co-workers, moreover, need to realize that the same mode of communication may be perceived differently by the sexes, suggesting that more favorable communications environments might be created, environments that take into account not only organizational contextual factors, but also the gender of users. The creation of these environments involves not only the actual deployment of communication media, but also organizational training on communications media.

Modeling the adoption of personal health record (PHR) among individual: the effect of health-care technology self-efficacy and gender concern

“…The results reported that gender did not moderate the effects of PU→ATT, PU→INT, PEOU →ATT, PEOU→INT, and ATT→INT. This result is inconsistent with the prior studies which indicated that gender significantly moderates the effects of PU and PEOU toward the intention to use technology [12,27]. This, may, due to the fact that PHR has not infiltrated the everyday lives of individuals and differences in the usage between men and women have not been widened therefore it is still not significant.…”

“…Examining individuals’ intention to use technology is yet another topic in which gender difference has been neglected [27]. Having that, current study further recognizes the moderating effect of gender on the relationship between the factors and behavioral intention to use.…”

“…Gefen and Straub [27] examined the gender difference in technology acceptance and verified that gender difference considerably moderated the effects of PU and PEOU toward behavioral intention. Moon and Kim [16] revealed that females show less ease of use in IT.…”

Factors Affecting Re-usage Intentions of Virtual Communities Supporting Cosmetic Products

“…If a VC can meet their expectation greatly, they will enhance their willingness to use the VC repeatedly. By contrast, men are taught to be assertive (Hofstede, 1980;Gefen & Straub, 1997). Gefen and Straub (1997) confirmed that women perceive a higher value for "perceived usefulness" than men.…”

“…targeted at populations of users that may be less inclined to adopt and use new systems (Dyer, 2008). UTAUT has been applied in a variety of behavioral studies, such as e-mail (Gefen & Straub, 1997) (Thomas, Singh, & Gaffar, 2013), online booking system (Escobar-Rodríguez & CarvajalTrujillo, 2014), and so on. All of these studies showed that UTAUT was suitable for their works.…”