“…However, with the increased drive towards realism in these virtual characters, the Uncanny Valley has also been associated with synthetic, human-like characters used in a wide variety of such applications (Brenton et al, 2005;MacDorman et al, 2009MacDorman et al, , 2010Geller, 2008;Pollick, 2010;Tinwell and Grimshaw, 2009;Von Bergen, 2010). Particular concern has been raised as to how the appearance and behaviour of a virtual character may influence the decisions made by participants confronted with an ethical dilemma and the reliability and validity of psychological assessments which employ such synthetic agents (Von Bergen, 2010;MacDorman et al, 2010). Previous studies suggest that viewers respond more positively to characters when the degree of behavioural fidelity (e.g., motor activity) matches their human-like appearance and less favourably when their actions are perceived as unnatural, with rigid or jerky movements (Bailenson et al, 2005;Ho et al, 2008;MacDorman et al, 2010;MacDorman and Ishiguro, 2006;Vinayagamoorthy et al, 2005).…”