“…New York City's experience with incorporating a cessation-services component into their program, which included physician outreach and education, quit-smoking clinics, and population-wide distribution of free nicotine-replacement therapy (NRT), was associated with greater use of cessation services, greater quit rates, and reductions in smoking prevalence, particularly among young women. 86,87 Part of this strategy also includes implementation of statewide, tobacco-cessation, telephone counseling. These toll-free services, which have a broad reach, can deliver effective behavioral counseling to diverse groups of tobacco users, including low-income, rural, elderly, uninsured, and racial/ethnic subpopulations of smokers.…”