Gender differences in purchase intentions and reasons for meal selection among fast food customers – Opportunities for healthier and more sustainable fast food

Lassen, Anne Dahl; Lehmann, Charlotte; Andersen, Elisabeth Wreford; Werther, Michelle Nadia; Thorsen, Anne Vibeke; Trolle, Ellen; Gross, Gitte; Tetens, Inge

doi:10.1016/j.foodqual.2015.06.011

Cited by 61 publications

(47 citation statements)

References 41 publications

(48 reference statements)

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“…Although the present study does not show differences among gender, Lassen et al (2016), showed that women are more concerned about nutritional value while men considered the price as the principal factor at purchase.…”

Section: Discussioncontrasting

confidence: 89%

Evaluation of food labelling usefulness for consumers

Moreira

García‐Díez

Almeida

et al. 2019

Int J Consumer Studies

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Food labelling is a means of communication between food business operators and consumers, representing an important factor in consumer purchasing decisions. The enforcement of the new food labelling policy is aimed to improve food safety and public health through the mandatory indication of information and nutritional values. To understand the usefulness of the information provided for consumers, a survey was carried out to assess the efficacy of the information presented in food labelling. Principal component analysis was performed to obtain a smaller number of uncorrelated factors regarding the usefulness of food labelling. Results showed consumers usually do not read food labels due to lack of time and excessive information. Additionally, food labelling was observed to be more useful for specific consumer groups, such as, athletes, consumers with health conditions or consumers concerned with a healthy lifestyle. The results of the present study highlight the need of information campaigns by public health authorities to show the importance and advantages of reading food labels as well as the development of essential information which should be quickly and clearly seen and understood by consumers.

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Section: Discussioncontrasting

confidence: 89%

Evaluation of food labelling usefulness for consumers

Moreira

García‐Díez

Almeida

et al. 2019

Int J Consumer Studies

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“…Another explanation may be that simply providing more nutrition information may not lead to direct changes in behavior (Balasubramanian and Cole 2002), and FOP labels may simplify the search process mainly for those already interested in buying healthier products (Aschemann-Witzel et al 2013a;Lobstein and Davies 2009). Indeed, we show that the impact of FOP labeling on perceived healthfulness is more pronounced in studies with a higher proportion of female participants, who tend to be more health conscious (Lassen et al 2016). We thus find that the labels allowing consumers to more easily identify healthier options are not necessarily the ones that lead to healthier choices.…”

Section: No Clear Winnermentioning

confidence: 70%

“…In general, women are more health conscious than men (Lassen et al 2016), a trait that research has also linked to the greater use of nutritional information (Hieke and Taylor 2012;Williams and Mummery 2013). Women also tend to make healthier decisions than men when provided with nutritional labels (Heiman and Lowengart 2014; Hieke and Newman 2015).…”

Section: Gendermentioning

confidence: 99%

“…Second, we consider more outcomes, without restricting the analysis to healthy choice or consumption. For example, the potential influence of FOP labels on tastiness perceptions can have important consequences on product choice, as taste remains a key driver of food choices (e.g., Lassen et al 2016). Third, we distinguish between different types of foods (healthy or Bvirtue^foods vs. unhealthy or Bvice^foods).…”

mentioning

confidence: 99%

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Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

Ikonen

Sotgiu

Aydinli

et al. 2019

J. of the Acad. Mark. Sci.

279

256

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As consumers continue to struggle with issues related to unhealthy consumption, the goal of front-of-package (FOP) nutrition labels is to provide nutrition information in more understandable formats. The marketplace is filled with different FOP labels, but their true effects remain unclear, as does which label works best to change perceptions and behaviors. We address these issues through an interdisciplinary meta-analysis, generalizing the findings of 114 articles on the impact of FOP labels on outcomes such as consumers' ability to identify healthier options, product perceptions, purchase behavior, and consumption. The results show that, although FOP labels help consumers to identify healthier products, their ability to nudge consumers toward healthier choices is more limited. Importantly, FOP labels may lead to halo effects, positively influencing not only virtue but also vice products, e.g., interpretive nutrient-specific labels improve health perceptions of both vice and virtue products, yet they influence only the purchase intention of virtues.

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“…Empirical studies into the effectiveness of carbon labels on menu item purchase intention and actual purchase, however, do not support this anecdotal evidence: while introducing educational posters and a "climatefriendly choice" label on cafeteria menus increased the number of low CO 2 meals purchased (Visschers & Siegrist, 2015), such effects were not detected in other studies (Spaargaren et al, 2013). Consumers are interested in the menu item with carbon emissions labels (Lassen et al, 2016;Pulkkinen, Roininen, Katajajuuri, & J€ arvinen, 2016), but self-reported use of carbon labels is higher than actual purchase behaviour (Spaargaren et al, 2013). Diners appreciate the novelty of carbon labelling, but they remain undecided on whether or not carbon labelling drives their future decision making (Filimonau et al, 2017).…”

Section: How Carbon Labels Affect Behaviourmentioning

confidence: 96%

Carbon labels on restaurant menus: do people pay attention to them?

Babakhani

Lee

Dolničar

2019

Journal of Sustainable Tourism

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This empirical study explores visual attention to carbon labels on restaurant menus. Carbon labels can support consumers in making deliberate low-carbon menu choices if, and only if, consumers pay attention to such labels. Using eye-tracking, we investigate how much attention consumers pay to carbon labels. We also compare how much attention they pay to carbon labels compared to labels indicating the benefit of each menu item to the local community. Results indicate that both carbon labels and labels communicating local community benefits attract little attention, suggesting that they are insufficient to direct patrons towards ordering low emissions menu items. Directing patrons toward more environmentally friendly menu items could significantly reduce the negative environmental impact of tourism and hospitality. ARTICLE HISTORY

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Gender differences in purchase intentions and reasons for meal selection among fast food customers – Opportunities for healthier and more sustainable fast food

Cited by 61 publications

References 41 publications

Evaluation of food labelling usefulness for consumers

Evaluation of food labelling usefulness for consumers

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

Carbon labels on restaurant menus: do people pay attention to them?

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