“…In sum, this article suggests several areas for future investigation, some of which are already of increasing importance to consumer research examining relationships (Birtalan, Neulinger, Rácz, & Bárdos, 2020; Chang, Valliant, & Bomba, 2012; Ritchie, 2007; Viholainen, Kylkilahti, Autio, & Toppinen, 2020). It will be imperative for additional research to turn more attention to the object itself.…”