Abstract:Guilt aversion, which describes the tendency to reduce the discrepancy between a partner’s expectation and his/her actual outcome, is a key driving force for cooperation in both the East and West. A recent study based on functional magnetic resonance imaging and online behavioral experiments reported that men show stronger guilt aversion than women and also suggested that men’s predominance in guilt aversion arises from stronger sensitivity to social norms. However, since the participants of that study were al… Show more
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